MAM
Maxus partners IoTBLR to create unique campaigns & product prototypes
MUMBAI: With an aim to co-create unique campaigns and product prototypes, Maxus has entered into a partnership with the IoTBLR Foundation for Pervasive Computing, which is one of world’s largest IoT (Internet of Things) focused meet up group.
Maxus and IoTBLR will work together with brands in building new products and consumer engagement solutions.
Talking about the partnership, IoTBLR founder Nihal Kashinath said, “We are very excited about working with Maxus and look forward to co-creating more campaigns and product prototypes that have rarely, if ever, been conceptualised before. We bring in a lot of technological firepower around the Internet of Things, wearable tech, virtual and augmented reality, rapid prototyping, etc as well as a massive developer network from which to crowd-source ideas plus expertise. To put these to work in the context of a brand’s story is terribly exciting for us. There is a symbiotic relationship between creative campaigns and bleeding-edge technologies, and from our interactions so far with the Maxus team, we can confidently say that this partnership is going to push creative technology to stratospheric levels (possibly literally). So get ready to see futuristic tech come alive today.”
Maxus chief digital officer Unny Radhakrishnan added, “We have been working with IoTBLR for some time now and it is a great learning experience. We had earlier launched Maxus Metalworks, our R&D lab, to work in the areas of emerging technologies and completed a couple of projects. Our teams have been conducting specialised workshops for some of our clients as well. This new partnership will help us keep our pace in understanding technology and leverage it for marketing and consumer services.”
IoTBLR was founded as an open community by Kashinath with a vision to grow awareness on IoT, empower individuals and organisations to build connected products, and create impact by leveraging pervasive computing solutions. Today IoTBLR has entrepreneurs, working professionals, students, researchers, investors, journalists, hobbyists, etc. as its members. Members can attend workshops/talks/hackathons, work together on IoT projects, share equipment and resources, build IoT solutions and startups, and generally stay updated about the latest developments in the connected world.
Building long-term wealth through compounding is a gradual process. In the early stages, it may feel like your investment corpus isn’t growing significantly. However, over time, the magic of compounding begins to show its effect. Investing requires consistency and perseverance, especially since market fluctuations can test your patience.
Mutual Funds offer a convenient feature called the Systematic Investment Plan (SIP), which allows you to invest a fixed amount at regular intervals, ensuring continuity in your investment journey. SIPs can be tailored to suit any financial goal—short-term, medium-term, or long-term.
What is a Systematic Investment Plan (SIP)?
A SIP is a method of investing in open-ended mutual funds by selecting a fixed amount and a preferred date for investment. You can start with as little as Rs 500 or Rs 250 per month (known as a Choti SIP), with no upper limit. SIPs are flexible—you can pause, modify, or stop them as needed, subject to fund house terms.
Many mutual funds also offer a Top-Up SIP option, allowing you to increase your SIP amount annually by a fixed percentage. This helps you accelerate your savings and reach your financial goals sooner.
How Does a SIP Work?
SIP investing is simple and automated. Once you set up a mandate, the chosen amount is deducted from your registered bank account and invested in the selected fund.
Key Benefits of SIP Investing
• Automated monthly investments
• Benefit from rupee cost averaging during market volatility
• Flexibility to change SIP date, amount, pause or cancel
• No need to time the market
• Participate in both market upsides and downsides
Things to Consider Before Starting Your First SIP
Before starting a SIP:
• Define your financial goals and timeline
• Assess your risk appetite
• Decide on asset allocation (equity, debt, gold, international funds, REITs, etc.)
• Choose suitable mutual funds based on your allocation
• Use SIP calculators to determine the monthly investment needed to reach your goal
Building Wealth the Simple Way
For new investors, SIPs offer a disciplined and convenient way to invest toward life goals. With a wide range of mutual fund schemes available, selecting the right fund is key to building a strong portfolio. If you’re unsure where to begin, consult a financial advisor for guidance.
FAQs
Are SIPs better than one-time investing?
Equity markets tend to be volatile. Hence, SIP offers the benefit of rupee cost averaging. This ensures that you get more units when the markets fall and less units when it rises, thereby averaging the cost per unit of your investment. In fact, SIP may reduce the risk of timing the market so that your investment can benefit from volatile markets.
How does a SIP actually work for new investors?
A SIP works by investing a fixed amount in a mutual fund at regular intervals. Once the mandate is set up, the amount is automatically debited from your bank account and invested in the chosen fund, helping you invest in a disciplined manner without tracking market movements.
Should I pause my SIP when market is falling?
Investing through SIP when markets are falling helps you accumulate more mutual fund units. Every time the market falls, your SIP buys more units. In case of negative returns, the loss you see is only notional, i.e., it will be real if you decide to sell off your holdings. Benefits of a SIP are seen over the long term when you keep investing regularly over different market cycles.
Can SIP investment be stopped and restarted later?
You can pause or stop your SIP at any time, subject to the terms of the fund house. The units you have already invested remain unaffected, and you can restart the SIP later based on your requirements.
How much amount should I invest through SIP?
The SIP amount should reflect your goals. Minimum investment amount to start a SIP may vary across Fund Houses.
What should be the ideal SIP date every month?
You can start a SIP on any day of the month, depending on the available options that vary across fund houses.
How long should I continue my SIP Investment?
Start an SIP with a financial goal in mind like buying a car or higher education of your child. The time to fulfil your financial goal should be the tenure of your SIP.
Can I make changes in my SIP investment later?
You can change the date of debit and frequency, modify the SIP amount, and also pause or stop your SIP, depending on the available options that vary across fund houses.
How do I begin?
Where you invest depends on your risk profile and investment horizon. You should consult a trusted financial advisor who can help you invest to plan for your life goals.
How can I achieve my goals using SIP?
Decide your financial goal and the amount of money you need to achieve it. Then, you can use a SIP calculator to find out the amount you will need to invest regularly to meet your financial goal.
Disclaimer:
1Past performance may or may not be sustained in future and is not a guarantee of any future returns.
Mutual Funds do not have a fixed rate of return and it is not possible to predict the rate of return.
Mutual Fund investments are subject to market risks, read all scheme related documents carefully.
This is part of an investor education and awareness initiative by PGIM India Mutual Fund.
