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Maxus India’s Kishan Kumar promoted as Maxus Vietnam MD
MUMBAI: Maxus Asia-Pacific regional CEO Ajit Varghese announced the joining of Kishan Kumar M S as Maxus Vietnam managing director.
He comes in from Maxus India’s Bangalore office and was also leading the Maxus Kerala and Hyderabad operations.
Kumar joins as replacement to Rose Huskey, who joined the Maxus APAC team as client leadership head for the region.
Maxus Vietnam GroupM CEO Jacob Kvist said, “The Vietnam media industry is evolving very rapidly and is turning into a market that attracts and develops the very best talent both locally and from overseas. This is once again evident both through Rose’s well deserved promotion to Maxus APAC client leader and the fact key talents such as Kishan see GroupM and Maxus Vietnam as the obvious next career step. I am very happy Kishan has decided to take on the challenge. His calm and friendly personality, senior leadership skills and established network within Maxus and GroupM organisations will allow him to hit the ground running. Rose and our entire Maxus team have done an outstanding job for our clients these last few years and I’m confident Kishan is exactly the sort of team player needed to take it to the next level.”
An alumnus of Mudra Institute of Communications Ahmedabad (MICA), Kumar has 12+ years of experience in strategic planning, business development, trading, new media and talent management.
In his various roles at Maxus India, he was instrumental in creating business-impacting work for clients like Titan Company, Britannia, Tata Global Beverages, Google India, Wipro Consumer Care etc. He has been a part of the Maxus India Management Committee since 2014; also a part of the GroupM Aspire training community since 2008.
His new role will allow him to work with GroupM Vietnam CEO Jacob Kvist and will be leading the digital transformation for clients in the market, bringing the power of GroupM capabilities in driving the change in thinking, media product and doing it in the most efficient & effective way.
Maxus increasingly is looking at driving ‘planning of consumer actions’ as its central vision by bring the voice of consumer central to its business and meshing together the data and content skills.
Commenting on his appointment, Kumar added, “Vietnam is a true reflection of today’s fast changing media & consumer landscape. GroupM has been pioneering change in Vietnam and I couldn’t have asked for a better opportunity to start this exciting new innings of my career. Maxus Vietnam has done remarkably well under Rose’s leadership and I look forward to consolidate further and help our clients succeed by leading them into change. While doing so, I’m equally looking forward to working with my wonderful colleagues at Maxus & GroupM Vietnam.”
Varghese said, “Kishan is an excellent candidate to lead this market as he has demonstrated in various previous roles in India. His people skills combined with great passion for building clients business and knowledge of media industry is something that will help us in the next phase of growth in Vietnam. Am happy that we are able to time and again give successful career options within the group for star performers and Kishan certainly meets that criteria.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
