MAM
Maxus India wins Sofy media mandate
MUMBAI: Japanese company Unicharm has awarded media duties for its feminine care brand Sofy to Maxus India following a multi-agency pitch.
The agency‘s Delhi office will be handling the account. The agency on the account earlier was ZenithOptimedia.
A source close to the development confirmed the news to indiantelevision.com. The agency has already started work on the brand with the latest campaign featuring brand ambassador Anushka Sharma, the source revealed.
Unicharm has operations across two verticals – baby care and feminine care with brands like MamyPoko and Sofy respectively. While Maxus will be involved with the feminine care brand, Dentsu currently handles the media duties for MamyPoko.
The feminine hygiene brand Sofy had recently announced actor Anushka Sharma as its brand ambassador, replacing Bollywood contemporary Prachi Desai.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
