MAM
Maxus India bags Agency of the Year at Smarties India 2013
MUMBAI: Maxus India won the prestigious Agency of the Year in Mobile at the second edition of Smarties India at The Mobile Marketing Association (MMA) Forum India 2013. Outstanding campaigns across 21 categories were awarded recognising innovation, creativity and leadership in mobile marketing from across the country. MMA is emerging as a powerful platform where all relevant players wish to connect and take the mobile marketing industry to the next level.
Winners came from across a broad range of industry segments in India, including FMCG, retail, automobile, ready-to-drink beverages, telecommunications, and quick-service restaurants, amongst others.
Commenting on the 2013 Smarties India Awards Winners, Rohit added, “I would like to congratulate all the award winners who put forward a very strong range of entries, demonstrating the exceptionally high standard of mobile marketing talent, innovation, and creativity we have in India. I would also like to give thanks to the delegates, partners and sponsors for their participation in MMAF 2013 India.”
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.








