MAM
Maxus brings Navin Khemka on board as managing partner
MUMBAI: Maxus has appointed Navin Khemka as its managing partner. Khemka will be heading the north and east regions for the media agency and will also be responsible for new business development across the country. He will report to Maxus south Asia managing director Kartik Sharma.
With over 17 years of experience in the advertising and media industry, Khemka’s last appointment was with ZenithOptimedia, where he left as managing partner. With a tenure spanning the last eight years, he was initially the trading lead for key accounts such as Nestle and HP. He subsequently took over the business leadership of the HP account, delivering some award winning campaigns such as the HP Serena Williams campaign at Lakme Fashion Week. Thereafter he took on the additional role of new business director for India. He was instrumental in bringing on new clients such as Honda, Toshiba, Uninor, McVities, Karbonn Mobiles, Godfrey Philips, Best Rice, Greenlam Laminates, Olx.in, Jabong.com, Yatra.com at ZenithOptimedia.
Sharma said, “Navin comes with a varied skill set and extensive experience across various product categories. He is an ideal leader to spearhead the Maxus team, and uphold our PACE value system across the organistaion. At Maxus we endeavour to push the boundaries to delivering excellence for our clients, to achieve our 10/10 mandate.”
Khemka said, “I am delighted to be a part of India’s most dynamic agency – Maxus. Brand needs are changing and Maxus is geared up to providing a holistic solution to its clients. I look forward to work closely with the team and help provide seamless, media neutral solutions to our clients. Driving growth for Maxus in existing and new geographies also makes my role challenging. I am looking forward to exciting days ahead.”
A graduate of St. Xavier’s College, Kolkata and MICA, Khemka started his career with Mudra where he worked for five years. Prior to ZenithOptimedia, Navin worked at Cheil Communications, Mindshare and Carat.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
