MAM
Max woos media professionals for ‘5 baje 5 Superstar’
MUMBAI: Max’s monsoon offering ‘5 baje 5 Superstar’ is now wooing the media professionals. Five human mannequins dressed like the 5 superstars replicating the famous acts of the stars and standing rock steady in one position for a couple of hours visited various media agencies in the city today.
These human mannequins were seen at media houses like Mudra, FCB Ulka, Madison, Mindshare, Initiative Media and Starcom.
Tomorrow, 9 July, entertainment venues like Fame Adlabs (Andheri, Kandavali) and Inorbit Mall (Malad) will be targeted keeping in mind the largescale connect to various segments.
Apart from the human mannequins, there will also be a van activity that will cover over 36 cities all over India. The Max-branded vans will travel across cities visiting various societies and colonies encouraging people to participate in interactive games that will be conducted at a pre-decided location. The winners will be given exclusively designed Max rain jackets and Max mobile covers.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
