MAM
MAX van on Mumbai roads to promote channel
MUMBAI: After Gully Cricket, it is the MAX ‘van’ which will hit Mumbai roads to promote the channel and its various programmes.
The Max van will tour the city and stop at key locations from the 15- 17 December 2002. The van with its posters of Bollywood stars, movies and a huge screen will screen clips of the blockbusters and movie programming. It will also announce the various offerings that the channel has in store for its viewers, states a release. People can join the van at any of the locations and participate in the games and contests and win exciting prizes, it adds .
“MAX has a line-up of some great entertainment and programming in the coming months , and we would like to provide our viewers and fans with a sneak preview,” MAX executive vice -president and business head Rajat Jain was quoted as saying in the release.
After Mumbai, the MAX van will travel to other cities in the northern, western and eastern regions of India.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
