MAM
Max gears up to promote ‘Rowdy Rathore’ premiere
MUMBAI: Max, the Hindi movies and special events channel by Sony Entertainment Network, is carrying out a 360 degree marketing campaign to promote the premiere of ‘Rowdy Rathore‘.
The movie starring Akshay Kumar and Sonakshi Sinha will be airing on the channel on 4 November 2012 at 1 pm and 9 pm.
The campaign for ‘Rowdy Rathore‘ includes promotional spots across television channels and radio promotions in Mumbai and Delhi. The channel is also running an outdoor campaign in 30 cities across the states of Gujarat, Uttar Pradesh and Maharashtra and print promotions in all leading publications across India.
Additionally, Max is also creating a web game on their Facebook page to engage all ‘Rowdy Rathore‘ and Kumar fans.
On 3 November, the channel has planned consumer activation at Nirmal Lifestyle Mall in Mulund, Mumbai. Consumers will witness an act by a Kumar look-alike who will present himself in the ‘Rowdy Rathore‘ avatar and will be seen doing some stunts, performing on music tracks from the movie and deliver some dialogues in “Rowdy style”.
MAX SVP marketing and communications Gaurav Seth said, “MAX is known for its innovative and engaging marketing and on-ground initiatives. Consumer activations are a good way to engage our audiences. The Rowdy Rathore activity promises to be a fun and exhilarating experience for all our consumers present. Seeing professional stunt men carry out death defying acts in front of them will be quite a treat.”
Brands
UltraTech Cement appoints Jayant Dua as managing director
Dua will succeed K. C. Jhanwar after his term ends in December 2026
MUMBAI: UltraTech Cement, the flagship cement arm of the Aditya Birla Group, has elevated Jayant Dua as managing director, effective 1 April, 2026.
The company’s board also approved his appointment as additional director, managing director and key managerial personnel, effective 1 January, 2027, following the completion of the current managing director K C Jhanwar’s term on 31 December, 2026, according to a regulatory filing.
Dua will serve as managing director for a four-year term from 1 January, 2027 to 31 December, 2030.
A veteran executive with more than 37 years of professional experience, Dua joined the Aditya Birla Group’s cement business in 1996 and spent nearly a decade in various functional and leadership roles.
Over the past two decades, he has held several profit-and-loss and chief executive responsibilities across multiple group businesses, including insulators, insurance, Century Cement and the chlor-alkali segment. In 2023, he was elevated to lead the group’s renewables and textiles businesses.
Within the group, Dua has received several internal honours, including the chairman’s individual award for exceptional contribution in 2002, the outstanding leader award in 2009 and the leader of leaders recognition in 2022.
He holds an engineering degree from Indian Institute of Technology Delhi, an MBA from International Management Institute and has completed the advanced management programme at Harvard Business School.
