Brands
Max Fashion plants saplings on Environment Day
MUMBAI: Max Fashion, an online fashion brand, did its bit to connect with nature as a part of its ‘Go Green’ initiative.
Max went along with their customers and planted saplings at Raje Chatrapati Shivaji Garden, Wadgaonsheri, in Pune. They realised the need to act and move forward to protect and conserve our natural surroundings.
Plant a Tree, Plant a New Life’ is the sole objective in order to collectively work towards healing Mother Nature. Max Fashion aims at democratising fashion for the youth and the generations to come. Similarly, through their ‘Go Green’ initiative Max wants to make everyone realize that serious efforts are needed to reduce carbon emissions to lessen the effects of global climate change and hand over this earth healthy and safe to the coming generations.
There were 45 loyal customers along with their families and concerned authorities at Max Fashion planted 100 saplings and took an oath to nurture them in the days to come ahead.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
