Brands
Max Fashion plants saplings on Environment Day
MUMBAI: Max Fashion, an online fashion brand, did its bit to connect with nature as a part of its ‘Go Green’ initiative.
Max went along with their customers and planted saplings at Raje Chatrapati Shivaji Garden, Wadgaonsheri, in Pune. They realised the need to act and move forward to protect and conserve our natural surroundings.
Plant a Tree, Plant a New Life’ is the sole objective in order to collectively work towards healing Mother Nature. Max Fashion aims at democratising fashion for the youth and the generations to come. Similarly, through their ‘Go Green’ initiative Max wants to make everyone realize that serious efforts are needed to reduce carbon emissions to lessen the effects of global climate change and hand over this earth healthy and safe to the coming generations.
There were 45 loyal customers along with their families and concerned authorities at Max Fashion planted 100 saplings and took an oath to nurture them in the days to come ahead.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
