MAM
Mavcomm Consulting and House of Lions forge strategic partnership
Mumbai: Mavcomm Consulting, a distinguished leader in brand and reputation management, and House of Lions, India’s fastest-growing integrated communication consultancy, announced a partnership that integrates both firms and promises to redefine brand and reputation management. The collaboration leverages the expertise of both entities to propel brand and business transformation through the seamless integration of storytelling, design, strategic narratives and reputation management fuelled by data-driven insights.
Both entities will merge their collective expertise to offer a holistic 360-degree approach to fortifying and enhancing brand reputation. The convergence of three visionary leaders, Chhavi Upadhyay, Anand Mahesh Talari, and Amit Shankar, underscores the emergence of a formidable force in the arena of brand and reputation management.
Mavcomm Group partner Chhavi Upadhyay expressed her excitement about this partnership, stating, “We are thrilled to embark on this partnership with the House of Lions. Together, we are committed to pushing the boundaries of brand and reputation management and providing our clients with innovative and strategic solutions. By combining our strengths, we are confident of creating powerful stories and setting new industry standards. This collaboration represents the future of integrated communication solutions, and we at Mavcomm are thrilled to be a part of this journey.”
Mavcomm Consulting co-founder & MD Anand Mahesh Talari elaborated on the synchronicity of this endeavour, noting, “Our experience with clients across diverse sectors has highlighted the demand for a communication partner capable of harmonizing reputation management and digital marketing with cohesive and synchronized strategies. This symbiotic approach aligns with the evolving nature of communication, fostering client confidence and improving their visibility and public perception.”
House of Lions founder Amit Shankar highlighted the significance of integrated strategies and skill development in the current landscape, asserting, “Gone are the days when clients relied solely on agencies for rudimentary brand communication. Today, they seek comprehensive strategies that encompass all facets of communication, recognizing the interdependence of each element. Partnerships like these not only benefit clients but also nurture the creative talents within agencies, enabling them to explore and acquire new skills while masterfully executing diverse communication aspects.”
Mavcomm Consulting, a stalwart in the field has been working on complex communication mandates since its inception in 2006. With over 17 years of experience, they have earned the trust of Fortune 500 companies, as well as companies, brands, organizations, and individuals across various growth stages. With offices in Delhi, Mumbai, and permanent affiliates in Hyderabad, Kolkata, and Jaipur, Mavcomm Consulting boasts a reach in more than 100 Tier-2 and Tier-3 cities through their network. Additionally, as the exclusive Indian member of the Global Communications Alliance (GCA), a network of top independent Public Affairs and Corporate Affairs firms spanning 15 countries across key geographies, Mavcomm Consulting is well-positioned to provide global communication solutions.
House of Lions, with offices in Gurugram, France, and Singapore, adds the final piece to the communication puzzle, completing the offering for brands seeking a comprehensive 360-degree communication solution. By seamlessly blending their respective strengths in branding, positioning, image management, and communication, clients in India and overseas can expect a more integrated and cost-effective solution.
This partnership marks a significant step forward in the realm of brand and reputation management. It signifies a commitment to elevating the standards of integrated communication, empowering brands to navigate the ever-evolving landscape of communication with confidence. The comprehensive array of services offered through this collaboration encompasses digital communication, media relations, creative design, video production, strategic narrative development, and the creation of tailored campaigns.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
