MAM
Mavcomm Consulting and House of Lions forge strategic partnership
Mumbai: Mavcomm Consulting, a distinguished leader in brand and reputation management, and House of Lions, India’s fastest-growing integrated communication consultancy, announced a partnership that integrates both firms and promises to redefine brand and reputation management. The collaboration leverages the expertise of both entities to propel brand and business transformation through the seamless integration of storytelling, design, strategic narratives and reputation management fuelled by data-driven insights.
Both entities will merge their collective expertise to offer a holistic 360-degree approach to fortifying and enhancing brand reputation. The convergence of three visionary leaders, Chhavi Upadhyay, Anand Mahesh Talari, and Amit Shankar, underscores the emergence of a formidable force in the arena of brand and reputation management.
Mavcomm Group partner Chhavi Upadhyay expressed her excitement about this partnership, stating, “We are thrilled to embark on this partnership with the House of Lions. Together, we are committed to pushing the boundaries of brand and reputation management and providing our clients with innovative and strategic solutions. By combining our strengths, we are confident of creating powerful stories and setting new industry standards. This collaboration represents the future of integrated communication solutions, and we at Mavcomm are thrilled to be a part of this journey.”
Mavcomm Consulting co-founder & MD Anand Mahesh Talari elaborated on the synchronicity of this endeavour, noting, “Our experience with clients across diverse sectors has highlighted the demand for a communication partner capable of harmonizing reputation management and digital marketing with cohesive and synchronized strategies. This symbiotic approach aligns with the evolving nature of communication, fostering client confidence and improving their visibility and public perception.”
House of Lions founder Amit Shankar highlighted the significance of integrated strategies and skill development in the current landscape, asserting, “Gone are the days when clients relied solely on agencies for rudimentary brand communication. Today, they seek comprehensive strategies that encompass all facets of communication, recognizing the interdependence of each element. Partnerships like these not only benefit clients but also nurture the creative talents within agencies, enabling them to explore and acquire new skills while masterfully executing diverse communication aspects.”
Mavcomm Consulting, a stalwart in the field has been working on complex communication mandates since its inception in 2006. With over 17 years of experience, they have earned the trust of Fortune 500 companies, as well as companies, brands, organizations, and individuals across various growth stages. With offices in Delhi, Mumbai, and permanent affiliates in Hyderabad, Kolkata, and Jaipur, Mavcomm Consulting boasts a reach in more than 100 Tier-2 and Tier-3 cities through their network. Additionally, as the exclusive Indian member of the Global Communications Alliance (GCA), a network of top independent Public Affairs and Corporate Affairs firms spanning 15 countries across key geographies, Mavcomm Consulting is well-positioned to provide global communication solutions.
House of Lions, with offices in Gurugram, France, and Singapore, adds the final piece to the communication puzzle, completing the offering for brands seeking a comprehensive 360-degree communication solution. By seamlessly blending their respective strengths in branding, positioning, image management, and communication, clients in India and overseas can expect a more integrated and cost-effective solution.
This partnership marks a significant step forward in the realm of brand and reputation management. It signifies a commitment to elevating the standards of integrated communication, empowering brands to navigate the ever-evolving landscape of communication with confidence. The comprehensive array of services offered through this collaboration encompasses digital communication, media relations, creative design, video production, strategic narrative development, and the creation of tailored campaigns.
MAM
Ogilvy appoints Carol Reed as Global Chief Innovation Officer
Advertising veteran joins to drive human-first innovation in an AI-powered world.
MUMBAI: Carol Reed has found a new creative canvas and this time, she’s bringing her innovation brush to one of advertising’s most iconic names. Ogilvy Group has appointed Carol Reed as its new global chief innovation officer. Reed, who previously served as Chief Innovation Officer at WPP Open X, brings deep expertise at the intersection of creativity, technology, media, and commerce.
In a note announcing her move, Reed said she was drawn to Ogilvy because of its unmatched legacy. “The most powerful thing AI can do is make human creativity more extraordinary not replace it,” she stated. “This is an agency with something no algorithm can replicate, a 78-year legacy of ideas that change culture and drive real business results.”
Reed will focus on building new products, platforms, and partnerships to amplify Ogilvy’s creative heritage for clients and its global talent network. She will work closely with Global CEO Laurent Ezekiel and global chief creative officer Liz Taylor.
Her career began at Publicis Groupe’s Digitas as an associate media planner. She later moved to Omnicom Media Group and rose to senior vice president and programmatic lead at Digitas, where she built an in-house programmatic team of over 40 members. Most recently, at WPP, she served as executive vice president for data and product marketing.
With her appointment, Ogilvy strengthens its innovation leadership as the industry navigates rapid advancements in AI and technology.
From building programmatic teams to championing human creativity in an AI era, Carol Reed has consistently stayed ahead of the curve. Her arrival at Ogilvy signals a fresh push to blend cutting-edge innovation with the agency’s legendary creative spirit.
