MAM
Mausumi Kar appointed India MD for Motivator
MUMBAI: Motivator, an integral part of GroupM – world’s largest media investment agency – has appointed Mausumi Kar as its India managing director effective from 1 October 2018.
She will be Motivator’s first woman managing director and will report to GroupM South Asia CEO Sameer Singh.
Mausumi has been associated with GroupM for over 10 years and has handled multiple roles from heading Maxus–North and East, to leading the Google Partnership for GroupM nationally. Before the move, she led the independent SBU that handled the Airtel mandate.
On the announcement Sameer Singh said, “It’s a welcoming change in the organisation. I have seen her work and feel her leadership skills and experience will play a vital role in the firm. I’m looking forward to working with her and wish her all the best for her new role.”
Talking about her new role, Mausumi Kar said, “It has been a rewarding journey at GroupM. I am excited and looking forward to the new assignment. My aim would be to become a trusted advisor to my clients and help them in delivering superior value while delivering the best to our partners . I would like to thank Sam and the leadership team for reposing their faith in me. I am grateful to my team which has made me shine.”
Mausumi has over 25 years of experience in the field of media, entertainment and advertising and excels in Brand Management, Communication Planning, Consumer Insights, Ideation and Execution and Digital Strategy. In her professional tenure, she has held prestigious roles at IPG Group, Havas Group and ESPN-Star Sports.
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
