MAM
Mattel Toys brings ‘Robots’ to life
MUMBAI: With the animated classic Robots creating waves in theatres nationwide, Mattel Toys have brought to life the ‘mechanical beings’ by launching the Robots line of toys and accessories.
True to the characters from the movie, the Robots toy range will allow children to re-enact their favorite movie scenes from this animated classic. The toy range offers a full line of figures; play sets and accessories that will allow the imagination of kids go wild.
The story of Robots revolves around the idea that there’s a heart beneath steel and every robot can shine no matter what. Rodney Copper Bottom chases after his own dream of working alongside famous inventor – Mr. Big Weld.
From the Rodney Copper Bottom to the bunch of other bots in the Robot City, the toy range hosts some spectacular offerings. Some of the most exciting toys of this range are ‘Roboots.’ These cool boots are styled just like the pair sported by Rodney, the extra talented inventor in the film that have silly creaking, clanging and crashing sounds activated by running, stomping and kicking. Adding to the line of excitement is the ‘Wonderbot’, a flying machine invented by Rodney.
Mattel Toys (I) Pvt Ltd vice president marketing Nanette D’Sa says, “Mattel Entertainment is all about adding new dimensions to a kid’s fantasy. The ‘reel’ life heroes of the Robots city have now been brought alive into the toy rooms of children. Mattel is dedicated to ensuring that everything we create, from dolls and games to high-tech toys, brings the characters to life in amazing new ways.”
The movie Robots showcases geniuses, talent and action thus teaching. With our whole range of toys we are definitely sure that young boys will relive Rodney and the Robot City.
Besides Roboots, and the Wonderbot Flying Top, the range also expands to Super City Play set, Robots 3.5 inch figure and seven inch figure assortments, a 14 inch ‘Build n Battle’ Rodney Copperbottom and a Robots Board Game.
The Robots range will be available across all leading toy and departmental stores across the country.
Brands
Ascenta elevates Adheip Bakshi to sales director amid growth push
Move aligns with expansion plans and flagship Basalt Hills development
MUMBAI: Ascenta has elevated its co-founder Adheip Bakshi to the role of sales director, signalling a sharper focus on scaling operations and expanding its market footprint.
Bakshi, who has been instrumental in shaping the company’s sales and marketing strategy since its early days, brings over a decade of experience in real estate sales and operational planning. He has played a central role in building Ascenta’s channel network and refining its go-to-market approach.
The leadership move comes as the company gears up for its next phase of growth, anchored by Basalt Hills, a 20-acre low-density villa estate positioned within the emerging Mumbai 3.0 corridor. Designed as a hospitality-led, lifestyle-focused community, the project combines serviced plots, bespoke villas and curated infrastructure within a natural basalt landscape.
Speaking on his new role, Bakshi said, “I’m excited to take on this role at a pivotal stage in Ascenta’s journey. Our focus remains on building a disciplined, channel-driven sales ecosystem while aligning closely with evolving buyer expectations for lifestyle-oriented developments. Basalt Hills is a strong reflection of this direction, and we aim to scale thoughtfully while maintaining the integrity of the product and experience.”
Commenting on the elevation, Ascenta founder and managing director Karan Bahl said, “This elevation reflects a natural progression, recognising Adheip’s contribution to the business and his ability to scale sales operations in a competitive luxury segment. As we expand our portfolio of boutique, design-led developments, strengthening leadership across functions remains a key priority.”
With this leadership shift, Ascenta appears to be doubling down on structured growth while keeping its focus firmly on design-led, premium real estate, a space that continues to evolve with changing buyer aspirations.
