MAM
Mattel Toys brings ‘Robots’ to life
MUMBAI: With the animated classic Robots creating waves in theatres nationwide, Mattel Toys have brought to life the ‘mechanical beings’ by launching the Robots line of toys and accessories.
True to the characters from the movie, the Robots toy range will allow children to re-enact their favorite movie scenes from this animated classic. The toy range offers a full line of figures; play sets and accessories that will allow the imagination of kids go wild.
The story of Robots revolves around the idea that there’s a heart beneath steel and every robot can shine no matter what. Rodney Copper Bottom chases after his own dream of working alongside famous inventor – Mr. Big Weld.
From the Rodney Copper Bottom to the bunch of other bots in the Robot City, the toy range hosts some spectacular offerings. Some of the most exciting toys of this range are ‘Roboots.’ These cool boots are styled just like the pair sported by Rodney, the extra talented inventor in the film that have silly creaking, clanging and crashing sounds activated by running, stomping and kicking. Adding to the line of excitement is the ‘Wonderbot’, a flying machine invented by Rodney.
Mattel Toys (I) Pvt Ltd vice president marketing Nanette D’Sa says, “Mattel Entertainment is all about adding new dimensions to a kid’s fantasy. The ‘reel’ life heroes of the Robots city have now been brought alive into the toy rooms of children. Mattel is dedicated to ensuring that everything we create, from dolls and games to high-tech toys, brings the characters to life in amazing new ways.”
The movie Robots showcases geniuses, talent and action thus teaching. With our whole range of toys we are definitely sure that young boys will relive Rodney and the Robot City.
Besides Roboots, and the Wonderbot Flying Top, the range also expands to Super City Play set, Robots 3.5 inch figure and seven inch figure assortments, a 14 inch ‘Build n Battle’ Rodney Copperbottom and a Robots Board Game.
The Robots range will be available across all leading toy and departmental stores across the country.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
