MAM
Matrix Cellular launches new TVC
MUMBAI: International telecommunications services provider Matrix Cellular is launching a new television commercial (TVC) to promote its data solutions for smartphones.
The creative agency for the commercial is Equus and it is produced by Frog Unlimited.
The 60 second commercial highlights that these solutions are available to the users at nearly 1/10th the cost as compared to the other services.
The TVC follows the conversation between two friends at the airport with one showing the other pictures of things her husband has bought her on his trip abroad. Her friend then complains that despite of being on a foreign tour for the past 10 days, he hasn‘t bought her anything mainly because international roaming is so expensive. The first friend then informs her of the benefits of using a Matrix Cellular sim card while travelling abroad.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
