MAM
Math Genius Siddiqui Transforming Lives of Underprivileged Children’s Through Likee
MUMBAI: n the course of its journey so far, pioneering short video platform Likee has emerged as much more than an entertainment provider. Launched in 2017 by Singapore-based Bigo Technology PTE Ltd, Likee has touched and transformed several lives. Its pool of influencers and content creators are the protagonists of this success story. One such tale is that of 26-year-old Raziuddeen Siddiqui, a mathematics genius who uses the platform to impart education to those who cannot afford to join conventional coaching classes or tuitions.
It was in 2014 when Raziuddeen, fondly called Siddiqui Sir by his students, packed his bags from hometown Pratapgarh in Uttar Pradesh to embark on an ambitious journey to Mumbai. He began teaching at a coaching institute in Nala Sopara, a town in Palghar district near the Maharashtra capital. Though the stint helped Raziuddeen earn his livelihood, his tryst for inner peace and satisfaction was yet to be fulfilled. And that’s when he started teaching underprivileged kids free of cost.
As fate would have it, the teacher with a kind heart got acquainted with a student named Ritesh Jaiswal, who introduced him to the world of Likee. Initially apprehensive of venturing online, owing to the technical nuances involved, Raziuddeen thought over the suggestion and posted 2-3 videos to explore the medium. “Ritesh shot 2-3 videos and posted them on Likee. The response was average for the first few days, but within a week, the videos went viral and garnered more than 50,000 likes. I was overwhelmed by the response and decided to pursue it further,” recalls Raziuddeen.
As his fan base on Likee expanded gradually, Raziuddeen later started using the live streaming feature of the platform. At a fixed time, knowledge seekers would join his live sessions. As part of it, he would discuss and solve queries posted by hundreds of students.
“The response to my videos and live sessions was excellent. With Likee, I could create more content is less time, say 7-8 videos can be shot within 30 minutes. Around 500-600 students joined my live sessions, which were suspended temporarily owing to my health complications. But I plan to resume it soon and will organise it in a more synchronised manner,” says the Math genius.
According to Raziuddeen, creators on Likee must use the platform for more than providing just entertainment. He believes that dancers, singers, teachers and other creators must use the platform to educate and train others. “Thanks a lot to Likee makers that they created such great platform,” he says.
Raziuddeen failed to pursue his PhD due to financial constraints, but he made sure that he would do his bit to help others in need. Once an UPSC aspirant, he still intends to pursue PhD and even appear for the civil services examination. But no matter where the road leads, he is determined to continue using Likee for educating others. He currently has more than 223K fans and over 1.11 million likes on the platform.
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
