MAM
Mastercard appoints Octagon to handle UEFA promotion
LONDON: Octagon Marketing has announced that they have been appointed by Mastercard Europe to manage their European sales promotion activity for the UEFA Champions League 2003-’04.
This new role builds on Octagon’s existing consultancy work for Mastercard for their sponsorship of European football’s elite club tournament in addition to the FIFA World Cup and Euro 2004.
A company release quotes Mastercard Europe Sponsorship VP Patrick Siméons as saying, “Octagon Marketing presented an innovative and compelling promotion to drive card usage and acquisition with our European partner banks. Their experience in football and outstanding marketing support over the years will now help us deliver our biggest and most exciting UEFA Champions League sales promotion to date.”
The release informs that the promotion is being rolled out to member banks across Europe ready for implementation in early 2004. Octagon will continue to support and manage the promotion throughout the season including its climax around the UEFA Champions League Final 2004 in Gelsenkirchen, Germany.
MAM
Shah Raza returns full-time as NDTV national revenue head – government
Raza resumes leadership in government sales after a brief part-time stint
NEW DELHI: Shah Raza has resumed his full-time role as national revenue head – government at NDTV, after working part-time for a few months due to personal commitments.
Raza has been with NDTV since 2013, overseeing government sales across India. He brings extensive experience in media and broadcast, having previously served as vice president at TV18 Broadcast Limited, account director at IBN 18, and senior manager at Bennett Coleman & Co. Ltd. (Times Group).
A graduate of Aligarh Muslim University with an MBA, Raza has spent over a decade building a strong track record in government sales and driving NDTV’s revenue growth.
With his return to full-time responsibilities, Raza will continue to lead NDTV’s efforts in government sales, combining long-standing experience with an understanding of the evolving media landscape.
