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“Master Your Own Style” With Reebok x DreamWorks Animation’s Kung Fu Panda Available Globally January 8
Today, in partnership with DreamWorks Animation and Universal Brand Development, Reebok has officially unveiled its Reebok x Kung Fu Panda full-family footwear and apparel collection. Celebrating the iconic animated franchise, the collection is available globally from Reebok.com beginning January 8 before its wider release on January 15 from select local retailers, in time for the Lunar New Year.
Each of the collection’s key footwear models embodies unique themes from the Kung Fu Panda franchise, its loveable hero Po, and the styles and teachings of the supporting cast:
Instapump Fury “Dragon Warrior”: This tonal Instapump Fury execution embodies Po’s evolution from Panda to Dragon Warrior – a symbol of hard work and dedication. Prominent features include a furry suede upper with dragon graphic on top, a textile Pump bladder and pull tabs nodding to his iconic patchwork shorts, a collar lining that ties back to his belt and waist band, asymmetric Pump ball noodle and dragon graphics, a sockliner design paying homage to fortune cookies and Po’s journey to becoming a kung fu master, TPU shank at the outsole constructed with a bamboo finish representing Po’s fighting staff, and lucky number graphics at the heel as a nod to the year of each Kung Fu Panda film release. Also available in Versa Pump for kids.
Club C “Master Your Style”: This color-blocked Club C execution brings together each of film’s six Kung Fu Masters’ unique wardrobes via a tapestry of materials and colors: the toe for Crane’s pants, the toe box for Po’s fur, the crosscheck for Tigress’s kimono, the heel for Po’s patchwork pants, the eyestays for each master’s fighting foot wrap, the tongue for Mantis’ exoskeleton, the heel tab for Monkey’s fur, the window box for Monkey’s wrist cuffs, the heel webbing for Viper’s scales and the collar lining for Po’s waistband. The shoe also features a custom Reebok Kanji logo at the heel. Available in adult sizing.
Club C “Calling All Zodiacs”: Similar to the “Master Your Own Style” iteration but with a more-subtle graphic execution, the Club C “Calling All Zodiacs” model celebrates the unique ideologies and mentalities of each of the film’s seven Kung Fu Masters: Po, Tigress, Monkey, Crane, Viper, Mantis and Shifu. Available in adult, grade school, preschool and toddler sizing.
Zig Kinetica “Master of Tai Chi”: This thoughtful iteration of the energetic Zig Kinetica celebrates the Soul – a key theme for Lunar New Year – encouraging wearers to believe in themselves and to trust their inner spirit. This narrative is brought to life with an upper graphic execution paying homage to the golden spirit world that Po enters in the franchise’s third film, an all-over spiritual graphic on the sockliner, a cherry blossom heel graphic and a sublimated soul graphic across the all-textile upper. Available in adult, grade school, preschool and toddler sizing.
Complementing the robust footwear lineup and enabling fans to fully master their own style, the Reebok x Kung Fu Panda collection offers a full range of complementary apparel including hoodies, crew sweaters, short sleeve tees and sweatpants honoring Po’s journey to become the Dragon Warrior.
Finally, in true Reebok fashion, fans will receive footwear in elevated Lunar New Year-inspired packaging. The box’s red top symbolizes the red envelopes exchanged at holiday celebrations, while the base presents an action-packed graphic mashup bringing together themes from the Kung Fu Panda franchise. Inside, fans will find product wrapped in tissue paper that nods to Po’s apprenticeship at his father’s noodle shop, but more literally provides a restaurant-style menu of Reebok x Kung Fu Panda footwear offerings.
The collection is available beginning 8th January in Reebok stores and online at shop4reebok.com, Veg Nonveg and Superkicks India starting INR 2,599.
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Omnicom Media appoints Bradley Rogers as CEO of OMD USA
Red Ventures president to lead OMD’s largest market as Chrissie Hanson exits
NEW YORK: Omnicom Media has named Bradley Rogers as chief executive officer of OMD Worldwide’s US business, handing him the reins of one of the world’s largest media agency operations. His appointment takes effect on March 23.
Rogers steps into the role with more than 25 years of experience across media, creative services and digital platforms. Over the years, he has held senior leadership roles at global organisations including McCann Worldgroup, Ogilvy, Mindshare and Red Ventures, working across global, regional and market level operations.
His career has also seen him build long standing partnerships with major brands such as IBM, Mastercard, Microsoft and Nestlé.
Announcing the move, Ralph Pardo, chief executive officer of Omnicom Media North America, said Rogers brings a rare mix of business acumen and cross discipline expertise shaped by leadership roles across media, creative services, commerce and consumer platforms.
Pardo noted that Rogers’ entrepreneurial mindset and ability to connect capabilities, teams and ideas makes him well suited to lead OMD as marketing grows more complex and outcome driven.
Rogers succeeds Chrissie Hanson, who is stepping down after four years as chief executive officer of OMD USA. Pardo credited Hanson with strengthening the agency’s market leadership and deepening the value delivered to clients during her tenure.
Before joining OMD, Rogers served as president at Red Ventures, a digital marketing and large scale customer acquisition company recognised by Inc. Magazine as one of the fastest growing private companies. Prior to that, he was global president and chief operating officer at MRM, part of McCann Worldgroup, where he oversaw global operations across 16 markets and managed relationships with several of the world’s largest brands.
In his new role, Rogers will lead the US arm of OMD, the largest market within the global media agency network.
Commenting on his appointment, Rogers said that as marketing organisations navigate rapid change, agencies must work closely with clients to understand both the pressures they face and the opportunities ahead. He added that his focus will be on delivering measurable outcomes while unlocking Omnicom Media’s strengths in scale, data, identity, commerce and talent to drive growth for the brands it serves.
