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Mashable signs partnership with MEC to license its proprietary velocity technology
MUMBAI: Mashable and MEC have announced a partnership that would give MEC access to Mashable’s Velocity platform, a technology that predicts and tracks the viral life cycle of digital media content.
Developed by Mashable’s in-house product team, Velocity scours the web collecting data around how people engage with content and feeds the information into an algorithm, which forecasts what content is about to go viral. The Velocity platform is at the forefront of predictive analytics and is unique in that it canvases the entire web—more than one million URLs a day.
MEC is one of the first to sign a year-long deal for the proprietary Velocity technology from Mashable. With Velocity MEC will now have access to an important new tool for predictive media buying, helping to future proof its clients’ communication strategies.
“We initially developed Velocity to help our editorial and marketing teams build Mashable into one of the most shared publishers on the web, and now we are giving select agencies and brands the same opportunity to see what will go viral next,” said Mashable chief technology officer Robyn Peterson. “The power of data can be used in a variety of industries and we’re excited to be teaming up with one of the leading media agencies to explore all that Velocity has to offer in the media buying space.”
“MEC is on a mission to move past real time marketing to predictive marketing and partnering with Mashable to put Velocity in the hands of our teams will give us the edge we are looking for,” said MEC North America digital president Shenan Reed. “With Velocity at our fingertips we will be able to lead our clients to being more nimble and opportunistic across owned, earned and paid channels, ensuring both they and MEC remain at the forefront of driving transformational digital solutions. We believe that Mashable’s Velocity platform will be instrumental in building the next generation of marketing and media, and will help to deliver on our ambition to create the best digital offer in the business.”
“We’re thrilled to bring our proprietary algorithm, which has served our editors and readers so well over the years, to the world-class portfolio of brands MEC serves on a daily basis,” said Mashable chief revenue officer Seth Rogin. “We look forward to working with MEC to help their brands meet the evolving challenges of the digital evolution and guide their earned, owned and paid media executions.”
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
