MAM
Mash Advertising bags AOC Colour Television’s creative biz
MUMBAI: Percept‘s Mash Advertising has won the creative duties for AOC Colour TV, an international lifestyle brand of TPV Technology.
The company has planned activities across all media platforms like TV, press, OOH and digital.
The company has roped in Kalki Koechlin as brand ambassador for AOC TV.
TPV India marketing director Seema Bhatnagar said, “We were very happy with the cutting edge creative and thinking presented by Percept. Their approach definitely matches our aggressive foot print that we have chalked out for this market.”
Mash Advertising CEO Amitabha Lahiri said, “We are simply delighted with this feat. One of the key yardsticks of a buoyant economy is the consumption of the high end Consumer Electronic items. And India has been scoring high on this for the past few years. The product quality of AOC coupled with an existing equity in the colour monitor segment will help us strengthen the brand foot print in India.”
Based out of Taiwan, TPV group designs and manufactures a wide range of LED and LCD displays for global distribution across Europe, North and South America, Australia, China, India and many other Asian countries.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
