Ad Campaigns
Maruti Suzuki says #BeLimitless with the brand new Swift
MUMBAI: Automaker Maruti Suzuki is driving its latest campaign for the all-new 2021 Swift with the catchy slogan #BeLimitless. Conceptualised and executed by Dentsu Impact India, the campaign introduces the latest edition of one of India’s best-selling hatchbacks.
With the all-new 2021 Swift, Maruti Suzuki offers a sporty driving experience that is complemented by its stunning looks. It features a new and appealing front fascia with sporty dual-tone exteriors. It is powered by the advanced powertrain Next Gen K-Series 1.2L dual jet dual VVT engine with idle start-stop. For enhanced customer convenience, the Swift offers cruise control and auto foldable ORVMs with key sync. The hot-hatch also comes with an electronic stability program and hill hold assist – to be offered as standard in AGS variants. The enviable feature list, thereby, makes the 2021 Swift a car that not only performs but also leaves a lasting impression for all.
The film has been released on television supported by a longer edit on digital. Additionally, it is backed by elements in print, OOH and social media.
Maruti Suzuki India executive director (marketing & sales) Shashank Srivastava, said, “Pure performance is thrilling. But when it looks good, it’s even more thrilling. That is what makes the experience truly limitless. This is the idea behind the campaign which introduces the new 2021 Swift. After all, this widely popular hatchback not only highlights its well-known performance legacy but now also brings a world of enhanced style, all thanks to the powerful Next Gen K-Series 1.2L Dual Jet Dual VVT Engine, Sporty cross mesh grille, and stylish dual-tone exteriors.”
Commenting on the campaign, Dentsu Impact president, Amit Wadhwa, added, “Swift is synonymous with car enthusiasts who love to push themselves beyond limits. With the new 2021 Swift, Maruti Suzuki has taken the pedestal a notch higher with new looks to match the aspirations of a modern-day customer. As their partners, we are excited to be a part of the Swift’s launch and create newer milestones with them.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
