Brands
Maruti Suzuki hits the gas on financing with SMFG India Credit tieup
MUMBAI: Maruti Suzuki India Ltd (MSIL) has inked a new deal that could supercharge its light commercial vehicle sales. The company has signed a memorandum of understanding (MoU) with SMFG India Credit (SMICC) to provide tailored auto retail finance options for buyers of its Super Carry and Eeco Cargo models.
This new alliance is designed to give a leg-up to fleet owners and small businesses by offering flexible, tech-savvy financing solutions. With SMICC’s reach and Maruti’s dealer network firing on all cylinders, customers can now expect an end-to-end credit experience that’s fast, fuss-free and fully digital.
Present at the signing were MSIL senior executive officers for marketing and sales, Partho Banerjee and Nobutaka Suzuki, along with vice-president Vishal Sharma. SMICC was represented by chief operating officer Swaminathan Subramanian, chief business officer Ajay Pareek, and Takamitsu Kajii, head of planning and alignment.
“At Maruti Suzuki, customer delight remains to be our top priority. Our partnership with SMFG India Credit adds to our continuous efforts in aiding customers with easy, flexible, and personalised financing options for Super Carry and Eeco Cargo. The Super Carry has a special place in the hearts of fleet owners and drivers with its exceptional load carrying capacity & power, while the Eeco Cargo’s versatile combination of comfort and utility makes it a preferred choice. By leveraging SMFG India’s robust and wide network, customers can expect seamless, tech-driven, end-to-end financing experiences,” said Partho Banerjee.
Ajay Pareek added, “We are excited to offer top-class credit solutions to Maruti Suzuki customers as one of their retail vehicle financing partners. This collaboration aligns with our aim of becoming the preferred lending partner of choice for millions of Indians. Our tailor-made product offerings extend beyond auto retail financing and we are well poised to empower every Indian to achieve financial freedom, through easy and accessible loans. Keeping this as one of the cornerstones for progress, we are focused on partnering with top OEMs across key sectors. We are thrilled to ink this partnership with Maruti Suzuki and look forward to jointly serving their customers across the country.”
With the commercial vehicle market picking up pace, this move could help Maruti Suzuki stay ahead of the curve and load up on volumes—one financed vehicle at a time.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
