MAM
Maruti Suzuki Arena Devils Circuit’s eighth Mumbai edition ends on a high note
Mumbai: The eighth Mumbai edition of the Maruti Suzuki Arena Devils Circuit concluded with remarkable success. Held in Mumbai on 20 October, 2024, the event saw participants from diverse backgrounds come together to join the challenging obstacle course, designed to test their physical and mental stamina. With a focus on promoting fitness, community, and the spirit of adventure, this edition lived up to the excitement that the Maruti Suzuki Arena Devils Circuit has been known for across the country.
The event kicked off with participants arriving early and soon the atmosphere was charged with warm up sessions and activities began on the main stage, engaging the crowd and getting them prepped for the challenges ahead. The first wave of competitive runners hit the circuit, with subsequent waves released every 20 minutes. The action-packed schedule ensured a seamless flow of participants throughout the morning, with competitors tackling a series of unique and demanding obstacles designed to push them to their limits.
The prize ceremony was graced by Maruti Suzuki India Ltd zonal sales head west Arun Bhati, who gave away the prizes to top athletes who completed the course and the obstacles in the quickest time. The top winners were Vikram Sagar in the male category; and, Zahabiya Merchant in the female category who secured the top spot with a finish time of 42 mins 11 secs, & 48 mins 7 secs respectively. Even as the final wave of participants began their challenge, the energy at the venue remained vibrant. Participants had to complete the circuit, and as participants crossed the finish line, they gathered at the bustling Expo Area, where an after-party offered a chance to unwind. The Expo featured food, entertainment, and interactive zones, including the majestic One Tribe One Drive zone put up by Maruti Suzuki Swift, as well as the interactive Jockey zone. Amongst other partners that offered engagement were Red Bull, Bisleri, as well as Volini who had created a recovery zone.
Devils Circuit co-founder Adnan Adeeb added his thoughts on the event, “This year’s Mumbai edition of the Maruti Suzuki Arena Devils Circuit has truly exceeded expectations. It’s an example of the enduring legacy of this event and how it’s reaching out to more people year after year. From its inception as a unique racing format, the event has built a benchmark in the space of disruptive sporting events with this edition witnessing the biggest participation the city has seen so far. . With more people connecting and the wave of adventure & sports penetrating deeper into society, we aim to keep innovating, expanding, and taking the spirit of competitiveness and self-improvement to the masses.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
