Brands
Maruti plans 360 degree integrated campaign for new Baleno
BENGALURU: Recently, Maruti Suzuki launched a new premium segment hatchback Baleno to be manufactured exclusively in India for sale across 100 countries, including Japan. Now with the Indian festival season just around the corner, the company has planned an integrated 360 degree campaign.
The car comes with new features that include Apple CarPlay, a first for an Indian car, and is going to be available at an introductory special price during the Diwali season.
The campaign includes television, print, outdoor, in-store, internet and BTL activities. The campaign creatives are by Hakuhodo Percept, while digital creatives are by internet marketing agency Grapes Digital and public relations are by Avian Media.
“Hakuhodo will be integrating creatives across all mediums, including creatives by other agencies,” revealed a source at Maruti. “Within a day or two you will see TVCs play across your screens.”
Maruti plans to sell the five petrol and four diesel variants of the Baleno through its recently launched chain of premium exclusive automobile retail outlets Nexa.
Maruti regional manager (new channel) South unveiled the Belenao as well as the first preview of the TVC to be aired in Bengaluru yesterday.
Brands
Bikaji Foods International acquires remaining stake in Petunt Food
Snack maker spends Rs 8 crore to buy the remaining 48.78 per cent stake
MUMBAI: Snack maker Bikaji Foods International said on Friday its board has approved the acquisition of the remaining 48.78 per cent equity stake in Petunt Food Processors Private Limited, turning the firm into a wholly owned subsidiary.
The additional investment, valued at about Rs 8 crore, will consolidate Bikaji’s ownership in Petunt Food. The company earlier held a 51.22 per cent stake in the food processor.
Following the transaction, Bikaji acquired 35,98,998 equity shares with a face value of Rs 10 each, representing the balance 48.78 per cent stake, the company said in a regulatory filing.
Petunt Food Processors has an authorised share capital of Rs 8 crore, comprising 80 lakh equity shares with a face value of Rs 10 each. Its paid-up share capital stands at Rs 7.37 crore, divided into 73,78,098 equity shares.
Bikaji said the acquisition aims to consolidate its shareholding and securing full ownership and operational control of Petunt Food, which plays a key role in the company’s operations in southern India.
Petunt Food Processors manufactures and processes a range of food products, including sweets and namkeen, and undertakes packaging, labelling, grading and distribution of food-related items.
The company reported a turnover of Rs 363 crore in FY2023, while its turnover stood at Rs 52.07 crore in FY2025.
