MAM
Marriott International and Mumbai Indians Announce Sponsorship Agreement For Next 3 Indian Premier League Seasons
MUMBAI: Marriott International and the Mumbai Indians, the most successful and internationally recognized brand of the Indian premier League (IPL) including 2019 season champion today announced a multi-year partnership, giving members of Marriott Bonvoy, the award-winning travel programme from Marriott International, exclusive experiences with the Mumbai Indians team. As Loyalty Partner for the team, the Marriott Bonvoy logo will feature on the upper right side-chest of the Mumbai Indians jersey.
As part of the agreement, Marriott Bonvoy members will be able to redeem their points for exclusive Marriott Bonvoy Moments that bring them close to the cricket action and players that make it happen. Packages involving these experiences will be available for bidding on Marriott Bonvoy Moments starting 16 March 2020. The Marriott Bonvoy Moments platform gives members exclusive, VIP access to concerts, culinary experiences, premier sporting events and more. Some of the experiences that the members can bid their points on to partake in include:
▪ Watch the matches from the best-in-class hospitality seats at Wankhede Stadium
▪ Participate in a kids-only Marriott Bonvoy Moments Masterclass led by the Mumbai Indians coaches
▪ Participate in a range of games in the players team room alongside the Mumbai Indians
▪ Stand next to team captains on the field during the official game coin toss
▪ Attend the ultra-exclusive Gala Dinner hosted by Marriott International for the Mumbai Indians team
Mr. Neeraj Govil, Senior Vice President, Marriott International, South Asia said, “we are delighted to announce Marriott Bonvoy as the Loyalty Partner of the Mumbai Indians. This agreement extends Marriott Bonvoy’s belief in connecting members more with what they love, inspiring them to see and do more. We see great synergy coming through this association, including a host of exciting Moments that are set to elevate the cricketing experience for our guests. This is the first time we will be introducing money-can’t-buy experiences in India through our Marriott Bonvoy Moments experiential platform taking our guests to the heart of the action and even closer to their sporting idols. We wish the Mumbai Indians success this season.”
Mumbai Indians Spokesperson, said, “We are pleased to have Marriott International on-board as our Associate Sponsor for the next 3 seasons. At Mumbai Indians, we set the highest benchmark for performance and commitment and settle for nothing but the best. In Marriott International, we have a partner, which echoes the similar philosophy. We look forward to this partnership and hope that all Marriott Bonvoy members witness a great Mumbai Indians experience.”
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
