MAM
Marquees: High-powered jury announced, News18 India to present debut
MUMBAI: The Advertising Club, India’s foremost advertising community that is all set to present the maiden edition of Marquees 2017 has now announced the esteemed jury panel for the awards. Presented by News18 India and powered by COLORS and MTV in its debut edition, Marquees 2017 instituted to recognise brands for their excellence in building effective and sustainable equity will now be adjudged by media legends that includes RPG Enterprises chairman Harsh Goenka, UpGrad co-founder Ronnie Screwvala, Taproot India chairman & co-founder Agnello Dias, TPG Capital sr Advisor & Vodafone former COO Naveen Chopra and Perfect Relations founding partner Dilip Cherian and GroupM CEO – south Asia CVL Srinivas.
The stalwarts along with Hindustan Unilever CEO and MD Sanjiv Mehta as jury chair is all set to bring great perspective and acumen into the judging process for the first edition of this unique awards. The debut edition of the awards is slated to premiere on August 11th, 2017 in Mumbai.
Speaking about the diversity of the jury panel for the awards the Advertising Club president Raj Nayak said “The illustrious jury for Marquees 2017 that consists of stalwarts from across categories brings in great diversity of experience and vigor into the deliberation process. This diversity is set to provide significant insight mining potential and range in perspective into the evaluation method, ensuring that only the most deserved and path breaking marketers facilitating social and behavioral change emerge victorious.”
Speaking about associating with Marquees 2017, A+E Networks – TV18 MD and Network18 president – strategy, product & alliances Avinash Kaul said, “Network18 through its front-running Hindi General News brand News18 India believes in acknowledging talent that has transformational potential. As a news organisation, we bring cutting-edge stories that prompt authorities into action. Similarly, we believe Marquees 2017 will recognise forward thinking marketers who create campaigns to inspire positive change. The multi-disciplinary jury panel of industry legends is sure to bring further credence and value to the awards, making it a much sought-after event for marketers.”
Talking about Marquees 2017 awards jury, Marquees 2017 chairman Partho Dasgupta said “The debut edition of Marquees has already set a significant benchmark by bringing together a highly respected jury panel that consist of media legends. The combined experience, wisdom and technical know-how of the jury is sure to recognize and validate brands and marketers that have redefined and challenged the conventional communication paradigm.”
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
