MAM
Rajasthan Royals ropes in Paras Pharmaceuticals as sponsor
MUMBAI: The Emerging Media owned Indian Premier League (IPL) franchise Rajasthan Royals has roped in Paras Pharmaceuticals as a sponsor.
“Moov will be the Official Fitness Partner for the team. Set Wet will be the Official Hair Styling Partner for the Rajasthan Royals players. The aim was to find a local sponsor in Ahmedabad as the franchise is playing a lot of of its games there. The ‘Set Wet‘ logo will be sported by the team cheerleaders and the team jerseys would carry ‘Moov‘ branding,” says Emerging Media CMO Raghu Iyer.
While the deal is for one year, Paras is keen on extending the relationship.
Iyer adds that the franchise is looking for three more sponsors. Two will come from Gujarat as that is another big market for the Royals. “By the time the third season starts, we will have 12 sponsors. After the third season all our deals come up for renewal.”
Ultratech is the title sponsor. Other sponsors include the UB Group.
Puma is the company‘s licensing and merchandising partner. Iyer says that the company is putting the finishing touches on an elaborate plan which kicks off in the middle of January. “We are looking for two to three more parrners. The focus here is on offering value rather on simply adding partners. We will follow the adage of less is more here. At the moment I cannot comment on categories”.
The marketing activities also kick off in the middle of January. This includes above the line like radio, TV and print. “In addition, we are planning mall activation. This could take the form of meet and greet events with key players from the team. This was not possible last time around as the IPL was shifted to South Africa,” says Iyer.
Brands
Cars24 and Tesla India launch integrated EV trade-in programme
Owners can now swap petrol or diesel cars for Tesla Model Y with up to Rs 3.25 lakh in benefits.
MUMBAI: Switching to electric just got a serious power boost Cars24 and Tesla have teamed up to make the shift from petrol or diesel cars smoother than ever. Cars24 has announced a collaboration with Tesla India to introduce an integrated trade-in programme that simplifies the entire journey of moving to an electric vehicle. The limited-period offer combines vehicle sale and new purchase into one seamless experience, removing the usual hassle of managing two separate transactions.
Under the programme, Tesla is offering an exchange bonus of Rs 3 lakh on petrol and diesel vehicles. Customers who complete a Tesla purchase will also receive an additional Rs 25,000 exchange bonus from Cars24, taking the total benefit to Rs 3.25 lakh.
The process begins at Tesla Experience Centres, where customers interested in the Model Y can start the exchange. Alternatively, they can initiate the process on the Cars24 website or app by entering their vehicle details. After a quick doorstep inspection, Cars24 provides a transparent price quote with no obligation to proceed.
If the customer accepts the offer, Cars24 handles the entire process end-to-end including vehicle pickup, direct bank payment, and ownership transfer making it completely hassle-free.
To make the switch even more accessible, Tesla is offering financing options with a down payment starting at Rs 6 lakh and EMIs from Rs 49,000 per month. The Model Y also supports convenient home charging for everyday use.
Cars24, co-founder and CMO Gajendra Jangid said, “At Cars24, our focus has always been on simplifying car transactions. Partnering with Tesla allows us to extend that convenience to customers transitioning to electric vehicles.”
With electric vehicles promising significantly lower running and maintenance costs, this collaboration aims to remove the biggest friction points in switching to an EV. For many Indian car owners, the road to going electric just became a lot less bumpy and a lot more rewarding.
