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53% online shoppers favour social commerce owing to affordability, transparency & convenience: Report

The combination of social media with digital commerce is seeing huge growth in India considering the benefit it brings to customers as well as businesses.

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Sunstone Eduversity’s maiden Content Day concludes, over 20 brands participate

MumbaI: Sunstone Eduversity concluded its maiden Content Day event, which witnessed participation from over 20 brands. The event was organised to shortlist the best Content ideas from top media houses, OTT platforms, production houses and youth-oriented content creators, from all over India. Apart...

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Fan Anywhere assigns digital & comm mandate to Beeing Social and Mavcomm Consulting

Fan Anywhere, a start-up building the world's first platform for celebrity NFTs, and NFTs & fan tokens of sports clubs, has assigned their digital & communications mandate to creative digital agency Beeing Social and boutique reputation consulting firm Mavcomm Consulting. 

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'Get Naughtier,' says Skore in its latest campaign

Mumbai: Skore, the sexual wellness brand from TTK Healthcare has launched a campaign titled ‘Get Naughtier’. The campaign, conceptualised by Isobar, the dentsu India digital agency, comprises two digital films that revolve around couples who are driven by enhancing pleasure while showcasing the...

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Myntra forays into social commerce with 'M-Live' platform

Mumbai: Myntra has announced its foray into influencer-driven social commerce at scale, to cater to the evolving content consumption patterns and shopping preferences of consumers. As a part of this launch the Flipkart-owned online fashion store also unveiled M-Live, becoming one of the major...

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