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WK Life to open manufacturing unit in India

Mumbai: London-based Gen Z brand WK Life has announced to launch a manufacturing unit for high-end electronic goods in Northern India by the end of this year. The company intends to manufacture 30 percent of its products in India which boasts a skilled and disciplined workforce, low cost of...

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The new Škoda Kushaq ad urges to choose what really matters

Mumbai: Car brand Škoda Auto India has unveiled an integrated ad campaign to promote its new offering, Škoda Kushaq. Conceptualised and executed by its creative partner Publicis India, the campaign highlights the unique advantages that come with the car and rides on the idea of how choosing what...

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16 per cent urban Indians currently own cryptocurrency: Kantar study

Mumbai: The sentiment around cryptocurrency in India and the world over is volatile, with tweets or news around cryptocurrency seen to have an immediate effect on it. As per a recently concluded study by Kantar, it is learned that while 83 per cent of urban Indians are aware of cryptocurrency, the...

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HUL leads advertiser’s tally in week 37: Barc

Mumbai: FMCG major Hindustan Lever Ltd (HUL) led the top-ten advertisers list in Barc week 37 (11 – 17 September) with total ad volumes of 4718.72. Reckitt Benckiser (India) Ltd was a close second at 4028.89 (‘000s). Cadbury India stood third at 944.54. Brooke Bond Lipton India, ITC Ltd, Godrej...

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GUEST COLUMN: Digital marketing strategies to prepare for the festive season

Mumbai: If a year is like a film, then the festive season is the climax scene of the year! Consumers are all set to fill their online shopping carts with amazing offers this festive season. According to the consumer synopsis, the year 2021 will record a large number of traction from the non-metro...

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