Brands
Oteria launches a digital film; drives awareness about human body’s Circadian Rhythm for skin health
Mumbai: With its recent entry into the D2C skincare market, Rivpra Formulation’s skin care brand Oteria, today announced the launch of its new brand film, ‘Skincare Symphony with Circadian Rhythm Melody’. In a refreshing melodic spin, the film aims to advocate for holistic skincare practices based on the human body’s Circadian Rhythm, just like the symphonies of a song. Oteria, through its wide product portfolio, encourages customers to opt for skincare which doesn’t feel like a chore but instead allows them to nourish their skin through the day.
The film, conceptualised and produced by M&C Saatchi has been launched across Oteria’s digital platforms, playing to the tunes of one’s Circadian Rhythm and highlighting each product set to a different rhythm for a different time of the day for 24×7 skincare needs. Oteria’s #PlayingToSkin harnesses the power of Circadian Rhythm which plays a vital role in the overall skin health. The Circadian Rhythm is responsible for functions like cell turnover, collagen creation and UV protection, alongside combating other external stressors. Oteria, with its thoughtfully designed products, enables customers to have fun with skincare without the jargon it surrounds.
On the launch of the brand film, Rivpra Formulations & Oteria director Vibhor Rastogi shared, “The film is set against the backdrop of a human body’s circadian rhythm and with Oteria, our goal is to heighten the awareness about skincare that suits the needs of one’s skin, 24×7. The film creatively plays to the rhythm of our day, highlighting the key products and ingredients that customers should be using to replenish their skin through the 4 essential zones of the day – such as the All Rounder Skin Cream and White Tea Face Wash for when you RISE, Radiant Kiwi Mist to revitalise your noon SHINE, Plumpy Skin Serum to unwind and CHILL and lastly Time Travel Under Eye Serum that helps to restore right before you YAWN.”
Furthering Oteria’s commitment, Oteria marketing head Aditi Jain added, “As a brand, we take pride in providing gender-neutral holistic skincare solutions with a comprehensive approach to skin, hair and body care and the film is a testament to that commitment.”
Behind the visual storytelling, M&C Saatchi February managing director Gopal S Krishnan said, “The idea behind this film is to break away from the usual clutter of overloaded information, filled with jargons and terminologies, before and after feel, et al by the skincare industry. Oteria brand film brings the best of science and nature and makes skincare easy to understand and accessible to all genders. The film’s catchy melody effortlessly takes you through a person’s whole day, by simply following the body’s natural circadian rhythm by using the 4 simple routines of Oteria at the 4 times of the day. Grooving, dancing and singing the protagonist does it all! And gets the most effective results by simply using the right product at the right time. It is only an added pro that the harmony is fun and groovy!”
Following its debut in the D2C Skincare space, the brand launched 19 products and plans to launch 30 more products by 2026. With these product lines, the company is promoting skin awareness and education about one’s Circadian Rhythm. All Oteria products are available on e-commerce platforms like Amazon, Flipkart, and Oteria’s direct-to-consumer (D2C) platform, www.oteria.com.
Brands
Tessolve lands a semiconductor veteran to drive its next big push
Ravi Kumar Chirugudu, who started his career at ISRO and has spent 35 years building chips and companies, joins the Bengaluru-based firm as president and chief operating officer
BENGALURU: Tessolve has never been shy about its ambitions. The Bengaluru-based engineering services firm already counts 18 of the world’s top 20 semiconductor companies among its clients, employs more than 3,500 engineers across 12 countries, and last year pocketed a $150m investment from TPG. Now it has hired the executive it believes can turn those assets into something bigger. Ravi Kumar Chirugudu, a 35-year semiconductor veteran who once built satellite payloads for ISRO and has since scaled engineering organisations across three continents, joins as president and chief operating officer, effective immediately.
THE MAN AND THE MANDATE
The appointment is, by any measure, a serious hire. Ravi Kumar Chirugudu comes to Tessolve after senior leadership stints at HCL Technologies, Altran and Wipro, where he managed large profit-and-loss portfolios and oversaw cross-regional teams. Over the course of his career, he has been instrumental in bringing more than 1,000 new products to market across the high-tech, energy and manufacturing verticals. Before the private sector claimed him, he began his working life as a scientist at the Indian Space Research Organisation, contributing to research and development in charge-coupled device technology and satellite payloads, a foundation that shaped everything that followed.
In his new role, he will lead Tessolve’s global growth strategy: expanding its engineering capabilities, deepening customer relationships and accelerating innovation across semiconductor and high-performance computing domains. The brief is broad, but the context is specific. Tessolve operates in the $550 billion global semiconductor market, and its recent moves, the acquisition of Germany’s Dream Chip Technologies and the TPG funding round, have sharpened both its reach and its expectations.
Srini Chinamilli, co-founder and chief executive of Tessolve, is characteristically direct about why Ravi Kumar Chirugudu was the choice:
“As we scale our global semiconductor and system engineering capabilities, Ravi’s appointment marks an important step forward. As global semiconductor demand continues to accelerate across industries, it is creating significant opportunities across the semiconductor lifecycle, from design, packaging, validation and systems integration. Ravi’s deep knowledge and leadership in this ecosystem brings the right mix of industry expertise, customer connect and execution capability, which will play a key role in strengthening our position as a trusted global engineering partner and reinforcing our market leadership.”
THE NEW ARRIVAL SPEAKS
Ravi Kumar Chirugudu, for his part, frames the move in terms of timing and culture, two factors that veteran executives tend to weigh as heavily as title or compensation:
“I am happy to join Tessolve at a time when the industry is rapidly evolving towards more complex, AI-driven systems. What stands out to me is its strong people-first culture and its commitment to bringing value to its customers. The strength of its global team, combined with its deep expertise in semiconductor innovation and next-generation product engineering, creates a solid foundation to build differentiated, scalable solutions. I look forward to working closely with the team to drive strategic growth and strengthen its role in shaping the global semiconductor ecosystem.”
The reference to AI-driven systems is not incidental. The semiconductor industry is in the midst of a structural reshaping, driven by the insatiable compute demands of artificial intelligence. For engineering services firms like Tessolve, which offers end-to-end capabilities from silicon design to packaged parts and invests in high-performance computing, high-speed interfaces, photonics and 5G, the moment is both an opportunity and a test. The company says it is well positioned to capture the next wave of industry growth. Ravi Kumar Chirugudu is now the person who has to prove it.
He came in from outer space, literally, and spent three decades learning how the semiconductor industry works from the inside out. Now Tessolve is betting that accumulated knowledge can help it cross the next frontier. In the $550 billion global chip market, the gap between ambition and execution is measured in engineering hours and leadership quality. Tessolve has just gone shopping for both.
