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Marketing bricks with clicks Kanika Sharma joins Neworld as VP
MUMBAI: From billboards to blueprints, Kanika Sharma is laying down a fresh marketing foundation, this time as vice president of marketing at Neworld Developers. The appointment signals a strategic push by the real estate firm to bolster its brand and buyer connect across India’s most competitive markets, including Delhi-NCR.
Sharma, who’s built a reputation for turning real estate brands into household names, now takes charge of Neworld’s marketing strategies across residential and commercial verticals. Her mission? Elevate the brand’s presence and drive customer-centric campaigns that strike a chord with today’s discerning buyers.
“I am honoured to join Neworld Developers at this exciting juncture,” Sharma said. “The company’s dedication to innovation and excellence resonates with my passion for creating meaningful brand experiences. I look forward to leading initiatives that will contribute to Neworld’s growth and deepen engagement with our customers and stakeholders.”
Sharma’s real estate credentials are as solid as the properties she’s helped market. Most recently, she helmed corporate marketing at Geetanjali Homestate Private Limited, where her campaigns made measurable dents in brand recall and visibility. Prior to that, she played a pivotal role at Gupta Builders & Promoters in Chandigarh, focusing on both business expansion and brand storytelling in a notoriously crowded market.
Her addition to Neworld’s leadership comes as the company ramps up its development pipeline, aiming to blend premium real estate with sustainability. With Sharma at the marketing helm, the goal is to cut through the clutter and craft narratives that stick, not just in metros, but in emerging urban hubs too.
For an industry that often builds first and brands later, Sharma’s appointment is a nod to the growing power of perception in property. And if her track record is anything to go by, Neworld might just be constructing more than buildings, it’s setting the stage for a bold brand revival.
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Bark Out Loud launches #ThriveSharedJourney with Huma Qureshi
New campaign reframes pet nutrition as a mindful, shared growth journey.
MUMBAI: Bark Out Loud just gave pet parenting a leash on meaning because when your dog’s dinner becomes a daily pact, even the kibble starts feeling like a love letter. Bark Out Loud by Vivaldis has unveiled #ThriveSharedJourney, a new campaign for its Thrive range of pet food, featuring actress and pet parent Huma Qureshi. Launched around International Women’s Day 2026, the campaign shifts the narrative from routine feeding to intentional, shared growth between pets and their owners.
The core idea, thriving isn’t automatic, it’s a conscious decision made together. Today’s pet parents track their own milestones and upgrade their lives, yet pet nutrition often slips into autopilot. The campaign challenges that gap, showing that real wellbeing comes from active participation, not passive provision.
A heartfelt film starring Huma Qureshi captures this shift: everyday moments of connection over Thrive meals become the building blocks of a stronger bond. The message is clear growth is shared, not solo.
Bark Out Loud by Vivaldis CEO Kunal Khanna said, “Pet parents today love their pets deeply, but there is still a gap when it comes to everyday nutrition awareness. #ThriveSharedJourney is our way of building a more responsible culture of feeding, where thriving becomes a shared commitment.”
Bark Out Loud business head Devika Khanna added, “Thrive has been created to bridge that gap with clean, thoughtfully developed recipes that support digestion and overall wellbeing. Partnering with Huma allows us to tell this story in a way that feels real and relatable.”
The campaign will roll out through digital films, creator collaborations and community conversations, positioning Thrive as a daily investment in long-term health rather than a habitual purchase.
In a world where pets are family, Bark Out Loud isn’t just feeding them, it’s feeding the idea that every bowl is a promise: we grow together, we thrive together, one mindful kibble at a time.
