AD Agencies
Marketing automation platform Resulticks uses real-time data for greater customer satisfaction
MUMBAI: Started in 2004 as an advertising agency, Resulticks today has evolved into a full-fledged omnichannel marketing-automation company that offers truly integrated real-time conversation cloud-enabled by the world’s first marketing data block-chain. After starting its data-driven automation platform in 2012, the company is now working towards revamping the marketing campaign globally using data as its prime weapon.
Resulticks CEO and co-founder Redickaa Subrammanian, in an exclusive conversation with Indiantelevision.com, shared, “We (Resulticks), today, are sitting at the centre of an enterprise, where the whole data-either internal or third-party-is. We are helping clients to derive complete value from this data to orchestrate real-time conversations with their consumers, and contextually deliver personalised solutions to them.”
She added that this approach makes Resulticks more than just an ad agency whose prime responsibility is to take a brief from the client and deliver on that. “We are no longer taking briefs but are working on omnichannel solutions for our clients.”
Handling data operations at a time when data security breaches are becoming headlines more than often is a tough job and Subrammanian agrees to that. On being asked how Resulticks ensures data safety for its clients and their consumers, she said that the platform ensures the data on its channels is fully encrypted and minimum people have access to it preceded by an authorisation process.
She mentioned, “Today, data is at the core of every business and enterprise. But thanks to scandals like that of Cambridge Analytica, consumers are very scared about their data safety. They are trying to be careful about their data. At Resulticks, we, therefore, are very careful about the data. Here, the data belongs to the enterprise and not to us that means whole data is coming from their own properties and databases.”
She added, “We are just empowering them with a platform that keeps their data extremely safe, in encrypted form. Even the people within the company will not be able to see some of the personally identifiable information (PII). The people from their own marketing teams will also require authorisation to access that data.”
Sharing an example of a bank, Subrammanian said that if a person swiping one’s credit card at a retail store at a mall had earlier been to a Croma store looking for laptops and came out without purchasing, the person will get an exclusive 10 per cent or so off on laptops. This customised experience will be curated based on real-time data coming from one’s location and card swipes. “This will lead to a happy experience for the consumer and potentially another card swipe for the bank, which will be beneficial for its business.”
AD Agencies
Havas Media Network India bags integrated media mandate for Aakash Educational Services Limited
PivotRoots and Arena Media to drive 360° strategy for student outreach
NEW DELHI: Havas Media Network India has secured the integrated media mandate for Aakash Educational Services Limited, following a competitive multi-agency pitch, signalling a fresh push by the education major to sharpen its reach among students nationwide.
The mandate will be jointly handled by PivotRoots and Arena Media, both part of the Havas network. Together, they will roll out a full-spectrum media strategy designed to boost AESL’s visibility across digital and traditional platforms.
At the heart of the partnership lies a simple idea: making the brand not just seen, but sought after. The agencies will blend data, technology and creative storytelling to craft campaigns that resonate with students and parents navigating an increasingly digital-first education landscape.
Aakash Educational Services Limited SVP marketing Kanika Kumar Nijhawan said, “At Aakash, we believe success is built through a structured, long-term and data-driven approach. As we expand across the country, adopting a more integrated approach to media is essential. This partnership marks a significant step towards building stronger connections with our audiences.”
Under the arrangement, PivotRoots will spearhead digital and performance marketing, covering social media, influencer collaborations and data-led optimisation. Meanwhile, Arena Media will focus on traditional channels including print, television, radio, cinema and outdoor advertising, ensuring consistent messaging across touchpoints.
Havas Media Network India chief executive officer Mohit Joshi said, “Delivering for a powerhouse like AESL requires both scale and precision. By combining Arena Media and PivotRoots, we are deploying our Converged.AI platform to create a 360-degree strategy that drives engagement, conversions and long-term growth.”
Echoing the sentiment, PivotRoots founder and chief executive officer Shibu Shivanandan added that the collaboration would focus on building “impactful, full-funnel experiences” powered by deep analytics and performance-led marketing.
With a strong legacy in coaching for medical and engineering entrance exams, AESL is now doubling down on integrated media to stay ahead in a crowded, fast-evolving education market. The partnership with Havas signals a clear intent: to turn visibility into meaningful engagement and, ultimately, student success.
