AD Agencies
Marketing automation platform Resulticks uses real-time data for greater customer satisfaction
MUMBAI: Started in 2004 as an advertising agency, Resulticks today has evolved into a full-fledged omnichannel marketing-automation company that offers truly integrated real-time conversation cloud-enabled by the world’s first marketing data block-chain. After starting its data-driven automation platform in 2012, the company is now working towards revamping the marketing campaign globally using data as its prime weapon.
Resulticks CEO and co-founder Redickaa Subrammanian, in an exclusive conversation with Indiantelevision.com, shared, “We (Resulticks), today, are sitting at the centre of an enterprise, where the whole data-either internal or third-party-is. We are helping clients to derive complete value from this data to orchestrate real-time conversations with their consumers, and contextually deliver personalised solutions to them.”
She added that this approach makes Resulticks more than just an ad agency whose prime responsibility is to take a brief from the client and deliver on that. “We are no longer taking briefs but are working on omnichannel solutions for our clients.”
Handling data operations at a time when data security breaches are becoming headlines more than often is a tough job and Subrammanian agrees to that. On being asked how Resulticks ensures data safety for its clients and their consumers, she said that the platform ensures the data on its channels is fully encrypted and minimum people have access to it preceded by an authorisation process.
She mentioned, “Today, data is at the core of every business and enterprise. But thanks to scandals like that of Cambridge Analytica, consumers are very scared about their data safety. They are trying to be careful about their data. At Resulticks, we, therefore, are very careful about the data. Here, the data belongs to the enterprise and not to us that means whole data is coming from their own properties and databases.”
She added, “We are just empowering them with a platform that keeps their data extremely safe, in encrypted form. Even the people within the company will not be able to see some of the personally identifiable information (PII). The people from their own marketing teams will also require authorisation to access that data.”
Sharing an example of a bank, Subrammanian said that if a person swiping one’s credit card at a retail store at a mall had earlier been to a Croma store looking for laptops and came out without purchasing, the person will get an exclusive 10 per cent or so off on laptops. This customised experience will be curated based on real-time data coming from one’s location and card swipes. “This will lead to a happy experience for the consumer and potentially another card swipe for the bank, which will be beneficial for its business.”
AD Agencies
Goafest 2026 set for 20–22 May in Goa
South Asia’s marquee advertising festival returns with ABBY Awards powered by One Show and promises bigger conversations on creativity and innovation
GOA: The advertising industry’s annual pilgrimage is locked in. The 19th edition of Goafest will take place in Goa from 20 to 22 May 2026, bringing together the biggest names in advertising, media and marketing for three days of ideas, networking and celebration.
Announced jointly by the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC), the festival will once again host the ABBY Awards powered by One Show 2026 — widely regarded as the region’s most coveted creative honours — recognising outstanding work across advertising and media.
Launched in 2006, Goafest has evolved into the industry’s marquee gathering, drawing more than 2,000 professionals each year. Beyond the awards, the event has become a forum for big debates, future-facing ideas and the occasional industry soul-searching.
Srinivasan K Swamy, president of the Advertising Agencies Association of India, said the festival remains a crucible for industry thought and collaboration. “Goafest has always been a melting pot of ideas, creativity and camaraderie. We aim to spark new conversations, fresh perspectives and fuel the future of advertising and marketing. It is an occasion for the industry to come together, celebrate excellence and engage in meaningful conversations about the future of our craft.”
Dheeraj Sinha, president of The Advertising Club, underlined the legacy of the ABBY Awards, now in their 57th year. “Goafest has always been synonymous with creativity, collaboration and industry excellence. The ABBY Awards powered by One Club continue to push boundaries and set new creative benchmarks year after year. In its 57th year, the awards continue to raise the bar, and this year’s edition will be even more inspiring, bringing together the brightest minds in the industry.”
For organisers, the festival has grown beyond a calendar event. Jaideep Gandhi, vice president of AAAI and chairman of the Goafest 2026 organising committee and founder of Another Idea, said the property has become a legacy for the industry. “In its 19th year, Goafest is no longer just an event — it is a legacy we are privileged to carry forward. It is a unifying force that brings together the various industry associations across advertising and marketing under one roof. I am deeply grateful to the stalwarts who envisioned this remarkable property, and it is heartening that some of them continue to be actively involved in its journey.”
The organisers promise that the upcoming edition will dial things up a notch. Mohit Joshi, co-chair of the Goafest 2026 organising committee and chief executive officer of Havas Media India, said the festival is gearing up for a bigger, more immersive format. “Over the past 18 editions, Goafest has evolved into a premier platform that celebrates creativity, innovation and the dynamic transformation of our industry. This year Goafest will be more impactful than ever. It will introduce new formats, immersive engagements and high-calibre discussions that have never been done before.”
“With a larger scale, an inspiring line-up of speakers and a focus on cutting-edge ideas,” Joshi added, “Goafest 2026 is set to redefine the way our industry comes together to learn, collaborate and celebrate.”
Co-hosted by the Advertising Agencies Association of India and The Advertising Club, the festival continues to position itself as South Asia’s premier advertising gathering — where ideas collide, creativity gets crowned and the industry takes a long, hard look at where it is headed next.
