MAM
Marketing Agencies Association Worldwide hosts 1st Global Tertiary Marketing Challenge
MUMBAI: The Marketing Agencies Association Worldwide (MAA), an organization dedicated to CEOs, presidents, managing directors and principals of top marketing services agencies has decided to extend recognition to marketing students in universities and business schools around the world by inviting them to participate in the first annual MAA Global Tertiary Marketing Challenge.
With FMS and Mica on board to participate, the marketing challenge started on 1 February and will end on 31 July. Other confirmed entrants include Wharton School of Business, University of South Wales, Sydney Institute of technology and Schulich School of Business Toronto.
According to the stipulated rules, two briefs have been developed, each for fictitious clients, and in a similar format that they would be shared by these clients with their marketing agencies, in an agency briefing. The challenge is to demonstrate the ability to answer either one of the briefs as though one were the agency being briefed with recommendations for three sections: strategy, the creative idea and the execution.
The winning entry will be announced at the annual MAA Worldwide Globes Gala Awards Banquet to be staged in Las Vegas in October 2007 and will be featured on the MAA web page at www.maaw.org, informs an official release.
The winning class or team will receive a MAA Globe trophy and all members of the team will also be awarded a MAA Worldwide Globe Certificate.
Zonal director, India Pankaj Wadhwa said, “This is a great way to bridge the increasing gap between the academic and business worlds and we wish both Mica and FMS all the best.”
Mudra Marketing Services CEO R Lakshminarayanan adds, “We believe worldwide promotions are getting increasingly brand aligned and clients are demanding fresh and innovative promo ideas. In this regard, as the practice leader, we look at this latest initiative as a strong platform to inculcate strategic thinking into promos and initiate the learning process at the post graduate level itself–this will help the students to be market-ready when they become practising managers soon.”
Each year, MAA recognizes the best work in promotion marketing from Asia, Australia, Canada, Europe, the Middle East, the United Kingdom, USA and South America, in the MAA Globes Recognition Program.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
