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We want to grow our user base two-fold & daily rides by 3X in 2022: Rapido's Amit Verma

MUMBAI : For those of us who have spent precious stretches of time stuck in traffic jams during rush hour, the thought of getting on a bike and zipping through the traffic has definitely looked appealing. It is this everyday challenge that Rapido, a bike taxi service seeks to help overcome. The...

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HUL regains top spot in first week of 2022: Barc

Mumbai: After lagging behind Reckitt Benckiser (RB) for two consecutive weeks, Hindustan Lever Ltd (HUL) has regained the top position in the first week of 2022. According to data released by Broadcast Audience Research Council (Barc), HUL delivered ad volumes of 4551.67 for the period of 1-7...

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Imagine Marketing signs definitive agreement to acquire KaHa Pte Ltd

Mumbai: Imagine Marketing Pvt Ltd (IMPL, the parent company of boAt) has announced that it has signed a definitive agreement to acquire Singapore based KaHa Pte Ltd, an end-to-end smart IoT product development company. The acquisition is expected to augment IMPL’s capabilities to introduce...

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GUEST COLUMN: How effective social media campaigns can grow a business two-fold?

Mumbai: Social media has been enjoying its all-time high for quite a while now. The outbreak of the pandemic further accelerated its growth due to the rise in penetration and usage of the internet. Every organisation, no matter how small or big, took the digital route for its survival as it...

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Mother Sparsh kickstarts #MomYouAreNotAlone campaign for new moms

Mumbai: Baby and mother care brand Mother Sparsh has kickstarted the #MomYouAreNotAlone campaign to spread awareness and promote conversations on postpartum blues. While statistics suggest that nearly seven out of every 10 mothers globally battle postpartum blues, more worrisome is the fact that...

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