MAM
Marketing Agencies Association Worldwide hosts 1st Global Tertiary Marketing Challenge
MUMBAI: The Marketing Agencies Association Worldwide (MAA), an organization dedicated to CEOs, presidents, managing directors and principals of top marketing services agencies has decided to extend recognition to marketing students in universities and business schools around the world by inviting them to participate in the first annual MAA Global Tertiary Marketing Challenge.
With FMS and Mica on board to participate, the marketing challenge started on 1 February and will end on 31 July. Other confirmed entrants include Wharton School of Business, University of South Wales, Sydney Institute of technology and Schulich School of Business Toronto.
According to the stipulated rules, two briefs have been developed, each for fictitious clients, and in a similar format that they would be shared by these clients with their marketing agencies, in an agency briefing. The challenge is to demonstrate the ability to answer either one of the briefs as though one were the agency being briefed with recommendations for three sections: strategy, the creative idea and the execution.
The winning entry will be announced at the annual MAA Worldwide Globes Gala Awards Banquet to be staged in Las Vegas in October 2007 and will be featured on the MAA web page at www.maaw.org, informs an official release.
The winning class or team will receive a MAA Globe trophy and all members of the team will also be awarded a MAA Worldwide Globe Certificate.
Zonal director, India Pankaj Wadhwa said, “This is a great way to bridge the increasing gap between the academic and business worlds and we wish both Mica and FMS all the best.”
Mudra Marketing Services CEO R Lakshminarayanan adds, “We believe worldwide promotions are getting increasingly brand aligned and clients are demanding fresh and innovative promo ideas. In this regard, as the practice leader, we look at this latest initiative as a strong platform to inculcate strategic thinking into promos and initiate the learning process at the post graduate level itself–this will help the students to be market-ready when they become practising managers soon.”
Each year, MAA recognizes the best work in promotion marketing from Asia, Australia, Canada, Europe, the Middle East, the United Kingdom, USA and South America, in the MAA Globes Recognition Program.
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
