MAM
Marico Limited partners with Future Retail Limited to launch Plastic Recycling Program
MUMBAI: Marico Limited, in line with its commitment to sustainability, has announced its partnership with Future Retail’s format Big Bazaar to launch a plastic recycling program ‘Plastic Lao Paise Kamao’. Aligned with the national agenda on plastic waste management, this initiative is aimed at building awareness amongst consumers around plastic recycling and encourages them to take an active role.
The program enables consumers to submit plastic bottles across 21 key Big Bazaar outlets in and around Mumbai. For each bottle that is submitted, Marico Limited in association with Future Retail offers INR 10 to consumers, which is instantly credited to their Future Pay wallet and can be redeemed against their purchase. The incentive provided is for all products of Marico Limited and also for products of Future Consumer Limited, irrespective of the size of the bottle. The program will be supported by in-store announcements through radio jingles, shelf wobblers, collection units, posters, as well as promotional messages that will be shared with customers.
The Government of India has embarked upon several projects to increase awareness around plastic recycling and to curb the negative environmental impact of plastic waste. This initiative is in line with the Government’s efforts and echoes the sentiments of its “Swachhatha Hi Seva” mission.
Commenting on the partnership with Future Retail, Jitendra Mahajan, Chief Operating Officer- Supply Chain & IT, Marico Limited, said, “This initiative is part of Marico’s broader vision and commitment to address plastic waste management. While 94 percent of Marico’s packaging material used is recyclable, we need to do more. Managing plastic waste is a complex challenge and needs collective action engaging consumers and other stakeholders. We are very happy to join hands with Future Retail to drive the plastic circular economy agenda aligned to the “Swachhatha Hi Seva” mission of the Government. Through this initiative, we wish to create awareness about plastic waste pollution and drive change in the consumers’ behaviour”.
Speaking about the partnership, Sadashiv Nayak, Business Head, Big Bazaar, said, “Every material has a value through-out its life cycle, it is this circular economy approach that encourages customers, businesses and the industry to participate as champions of change. The Plastic Lao Paise Kamao – a closed loop plastic recycling campaign, initiated in September 2018 is part of our wider sustainability agenda to reduce our ecological footprint. The program launched in Big Bazaar stores in Mumbai and parts of Maharashtra has seen increasing number of customers bring back bottles to stores and gain a financial reward in their Future Pay wallets. As a retailer, Big Bazaar is aligned with the Government’s Swachh Bharat Mission and is taking necessary actions in keeping with the Prime Minister’s call for a plastic free India.”
Marico’s sustainability agenda aims to maximise resource efficiency and mitigate negative ecological impact. With our stated purpose to always ‘Make a Difference’, the organisation ensures its action creates a positive impact on all stakeholders.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
