MAM
Marico Bangladesh acquires Aromatic soap brand
MUMBAI: Marico Bangladesh Ltd (MBL), the Bangladesh-based wholly owned subsidiary of Marico LTD, has acquired the toilet soap brand “Aromatic” from Aromatic Cosmetics LTD (ACL).
ACL is a Bangladeshi personal care product company. The financial terms were not disclosed.
The transaction included the signing of a suitable non-compete agreement between MBL and ACL as well as the purchase of certain equipment and intellectual property rights (IPR).
Aromatic has an aggregate turnover of about Taka 300 million in Bangladesh with a market share of around five per cent. Aromatic’s brand equity owes its strength to the quality of the soap and its positioning based on the “halal” concept, which has a strong recall amongst consumers.
Earlier this year, MBL had acquired another soap brand, Camelia to signal its entry into the toilet soaps market in Bangladesh. The acquisition of Aromatic will now enable MBL to strengthen its presence in the soaps category that is estimated to be about Taka 6,000 million.
Marico currently enjoys market leadership in the coconut oil category in Bangladesh through its brand Parachute. A strong distribution network that reaches about 290,000 outlets supports this.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
