MAM
Manyavar Mohey ropes in Rashmika & Vijay for ‘made for each other’
New musical campaign celebrates quirky chemistry and wedding magic.
MUMBAI: Rashmika and Vijay just turned “not made for each other” into the catchiest wedding anthem because when two superstars bicker in style, even the lehenga and sherwani start blushing. Manyavar Mohey has launched its latest emotion-led campaign, ‘Made For Each Other’, starring Rashmika Mandanna and Vijay Deverakonda in a high-energy, fashion-packed musical that captures the playful nok-jhok and eventual heartfelt connection of a modern couple. The TVC, conceptualised by Shreyansh Innovations and composed by Amit Trivedi, begins with the duo clashing over twinning plans “Twinning ka plan tha, yeh kya hai pehna?” fires Rashmika, met with Vijay’s quick “Rizz kar raha hai tera hero, hai na?” before the banter melts into tender confessions that their differences only make them stronger.
The film ends on a breathtaking visual high, Vijay in a sharp Manyavar Indo-western ensemble and Rashmika glowing in a Mohey lehenga, delivering the brand’s core message that every couple is perfectly ‘Made For Each Other’.
Vedant Fashions Limited chief revenue officer Vedant Modi said, “At Manyavar Mohey, we don’t just dress weddings, we become part of the memories that define them. Rashmika and Vijay, with their effortless charm and relatability, were the perfect choice to bring this musical story to life.”
Vijay Deverakonda added, “Manyavar Mohey has always been about celebrating bonds that grow stronger through everyday moments, and that’s exactly what this campaign represents.”
Rashmika Mandanna noted, “Manyavar Mohey has a beautiful way of celebrating weddings through emotion and storytelling, and that’s what made this association special for me.”
The campaign rolls out across television, digital, print, cinema, outdoor, social media, and PR, timed to ride the wedding and festive wave. In a season where every couple wants to feel uniquely matched, Manyavar Mohey’s musical bet on ‘Virosh’ chemistry proves that the best love stories and the best outfits are the ones that embrace every quirky difference.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
