MAM
Manyavar enters South India with Ram Charan as brand’s face in OOH campaign
Mumbai: GroupM, WPP’s media investment group, has designed and implemented a monumental OOH campaign to mark the entry of leading Indian men’s wedding and occasion-wear brand Manyavar into the South Indian market. With the onset of the wedding season in South India, Manyavar has entered the regional market with the launch of ‘Vivaham’ – whose collection is tailored exclusively for the consumer, consisting of the traditional South Indian attires, Panchakacham and Veshti.
To commemorate this momentous occasion, the men’s festive-wear brand has partnered with GroupM OOH Solutions to unveil a captivating OOH campaign featuring revered global sensation Ram Charan as the brand’s face in the region. Created under the banner #TaiyaarHokarAiye, the campaign features larger-than-life cutouts of the superstar donning Manyavar’s elegant garments in 350+ installations across Andhra Pradesh and Telangana, with their dimensions reaching an unprecedented 70 feet at multiple locations. Furthermore, in locations such as Hyderabad, multiple consecutive bridge and pillar panels have been assembled and reinforced by GroupM OOH solutions for the brand, to create a steric effect for commuters.
This launch marks a significant milestone for the festive-wear brand, which has been consistently redefining men’s festive fashion in India by skilfully combining tradition and innovation. The ‘Vivaham’ collection symbolizes Manyavar’s commitment to embrace the rich and vibrant heritage of South India, in line with its ethos of inclusivity and diversity.
Vedant Fashions Pvt Ltd. chief revenue officer Vedant Modi said, “The Out of Home campaign has wonderfully captured the charisma, charm, and appeal synonymous with both, the Vivaham collection, as well as Ram Charan’s magnetic personality. It aligns perfectly with Manyavar’s vision of enhancing the modern Indian man’s traditional celebrations with an irreplicable elegance. Ram Charan was the obvious choice for this association, given his confident and compassionate persona – quintessential traits that resonate with the contemporary Indian man. We’re glad to have partnered with GroupM OOH solutions that helped us deliver this campaign successfully.”
Commenting on the launch campaign, GroupM OOH Solutions managing director Ajay Mehta said, “We are thrilled to have executed this stellar campaign for Manyavar and be a partner in its strategic expansion into the South Indian market. The larger-than-life OOH installations, inspired by the uniquely South Indian culture of celebrity exaltation, and coupled with Ram Charan’s star power, enables the brand to authentically embrace a diverse set of audiences in the region, while ensuring awareness and retention for the brand in a fresh market.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
