MAM
MANUSHI CHHILLAR JOINS TEAM ADIDAS TO EMPOWER MORE WOMEN TO FOCUS ON HOLISTIC FITNESS
Amidst COVID-19 lockdown, when thousands are looking for inspiration, adidas has been leading the charge with #HOMETEAMHERO Challenge — inspiring more people every single day to stay physically and mentally fit. Joining adidas in this endeavor is fitness enthusiast and former Miss World 2017 Manushi Chhillar. Announced as a brand ambassador today, Manushi will be front-running adidas’ mission to inspire more women to embrace fitness, whilst creating a positive social impact through the power of sport.
Joining adidas team and a powerful roster of adidas ambassadors including Ranveer Singh, Rohit Sharma, Hima Das, and over 20 other top athletes and youth icons who are redefining India’s sporting and fitness culture, Manushi said, “I have always been into fitness so to represent adidas is a dream come true. I resonate with adidas when it comes to being changemakers and our aim together is to use the platform of sport to inspire people and drive positive change, whether it is to inspire women, drive sustainability, or encourage kids to take up sport. I’m so excited to train in my new gear which I’ve just ordered from the adidas website.”
Commenting on her fitness routine, Manushi said, “My fitness regime is holistic – focused on a balanced lifestyle, sleep, food, thoughts, plays an important role because fitness and health are not just about physical well-being but your mental, emotional and physiological well-being as well. Being fit is important in these unprecedented times and I would encourage all my fans to take out time to be fit and healthy.”
At the announcement of the association, Manish Sapra, Senior Brand Director, adidas India said, “Manushi is an inspiration for many young women who aspire to break barriers and aim for the stars. She has made the entire country proud through her journey, and we take pride in welcoming her to team adidas. At a time when the nation is seeking constant motivation and inspiration, we want to encourage everyone to adopt fitness activities and continue to believe in the power of sport. The playground awaits them, and when things get better, we all will be ready for sport.” \
Over the past several days adidas has encouraged over a million people across the globe, including India which is one of the top countries in participation, to join the #HOMETEAMHERO Challenge that supports the WHO COVID19 Response Fund. adidas will be donating $1 for every hour of fitness activity clocked on the adidas Running and adidas Training apps till 7th June. If you want to join the movement, click here.
Video Weblink:- https://www.youtube.com/watch?v=OSETMmvbBHk
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
