Brands
Manushi Chhillar becomes face of Wella Professionals, marking a bold leap in brand expression
MUMBAI: Wella Professionals has appointed Manushi Chhillar as its new brand ambassador for India, signaling a dynamic new chapter for the heritage brand. The announcement was made during the grand finale of TrendVision 2024-25, a creative summit that brings together the best of hair artistry and fashion.
The collaboration marks Wella’s return to celebrity endorsements after years, aligning with a shift towards bolder, transformational branding. Chhillar, known for her elegance and fierce individuality, now embodies the brand’s core values of fearless self-expression, transformative beauty, and artistic excellence.
“This marks the beginning of something legendary. Manushi represents a new wave of beauty, modern, bold, and unapologetically expressive. With her as the new ambassador of Wella Professionals, we bring our vision to life: to inspire stylists to create and consumers to embrace what’s new. Everyone dreams of change, but very few dare to make it happen. Together, we will encourage people to take that leap”, said Wella India and south Asia GM Pravesh Saha.
The partnership underscores Wella’s ongoing mission to empower stylists while pushing boundaries in the hair industry. With over 140 years of legacy and innovation, Wella Professionals continues to shape trends through vibrant colour solutions and high-performance care. The brand now aims to strengthen its footprint in India through storytelling that resonates with the modern Indian consumer’s aspiration for change.
The announcement comes on the back of Wella’s top ranking in the 2023 Salon Hair Care Study published by Kline, which placed the brand at number one globally in the hair colouring products category.
Chillar’s association with Wella is expected to catalyse a fresh wave of engagement, both with stylists and consumers. Her rise from Miss World 2017 to a fashion-forward public figure has embodied resilience, evolution and grace—values that align with the ethos of Wella Professionals.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
