Brands
Manushi Chhillar becomes face of Wella Professionals, marking a bold leap in brand expression
MUMBAI: Wella Professionals has appointed Manushi Chhillar as its new brand ambassador for India, signaling a dynamic new chapter for the heritage brand. The announcement was made during the grand finale of TrendVision 2024-25, a creative summit that brings together the best of hair artistry and fashion.
The collaboration marks Wella’s return to celebrity endorsements after years, aligning with a shift towards bolder, transformational branding. Chhillar, known for her elegance and fierce individuality, now embodies the brand’s core values of fearless self-expression, transformative beauty, and artistic excellence.
“This marks the beginning of something legendary. Manushi represents a new wave of beauty, modern, bold, and unapologetically expressive. With her as the new ambassador of Wella Professionals, we bring our vision to life: to inspire stylists to create and consumers to embrace what’s new. Everyone dreams of change, but very few dare to make it happen. Together, we will encourage people to take that leap”, said Wella India and south Asia GM Pravesh Saha.
The partnership underscores Wella’s ongoing mission to empower stylists while pushing boundaries in the hair industry. With over 140 years of legacy and innovation, Wella Professionals continues to shape trends through vibrant colour solutions and high-performance care. The brand now aims to strengthen its footprint in India through storytelling that resonates with the modern Indian consumer’s aspiration for change.
The announcement comes on the back of Wella’s top ranking in the 2023 Salon Hair Care Study published by Kline, which placed the brand at number one globally in the hair colouring products category.
Chillar’s association with Wella is expected to catalyse a fresh wave of engagement, both with stylists and consumers. Her rise from Miss World 2017 to a fashion-forward public figure has embodied resilience, evolution and grace—values that align with the ethos of Wella Professionals.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
