MAM
Manu Kumar steps down from Hero Electric Vehicles
Mumbai: After over seven years leading marketing and corporate communications at Hero Electric Vehicles, Manu Kumar has decided to move on. Reflecting on his time as head of marketing and crop comm, he noted the role’s impact on his professional growth and Hero Electric’s brand presence in the EV sector.
With more than 25 years of experience in integrated marketing across sectors such as IT, telecom, FMCG, BFSI, and NGOs, Kumar has led brand and communication strategies for blue-chip brands and startups alike. His past roles include Head of Marketing for UTStarcom India and South Asia, Head of Brand Communications at Bharti Airtel, and Brand Manager for Chevron Texaco. He has also worked with prominent agencies, managing accounts for major clients including Coke, Intel, and Microsoft.
In a LinkedIn post, Kumar wrote that he is taking a short sabbatical to recharge before exploring new opportunities. During this time, he’ll focus on mentoring startups in go-to-market and brand strategies, and engage with colleges and universities for guest lectures and mentorship programs.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
