MAM
Manu Kumar steps down from Hero Electric Vehicles
Mumbai: After over seven years leading marketing and corporate communications at Hero Electric Vehicles, Manu Kumar has decided to move on. Reflecting on his time as head of marketing and crop comm, he noted the role’s impact on his professional growth and Hero Electric’s brand presence in the EV sector.
With more than 25 years of experience in integrated marketing across sectors such as IT, telecom, FMCG, BFSI, and NGOs, Kumar has led brand and communication strategies for blue-chip brands and startups alike. His past roles include Head of Marketing for UTStarcom India and South Asia, Head of Brand Communications at Bharti Airtel, and Brand Manager for Chevron Texaco. He has also worked with prominent agencies, managing accounts for major clients including Coke, Intel, and Microsoft.
In a LinkedIn post, Kumar wrote that he is taking a short sabbatical to recharge before exploring new opportunities. During this time, he’ll focus on mentoring startups in go-to-market and brand strategies, and engage with colleges and universities for guest lectures and mentorship programs.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
