MAM
Manorama Online wins two gold, one bronze at afaqs! media awards
MUMBAI: Manorama Online has won two gold medals and a bronze at the afaqs! media awards. It bagged gold medals in the Corporate Social Responsibility (CSR) and Best Integrated Campaign categories, while the bronze medal was awarded for its Online Campaign.
Manorama Online won the top prize in the CSR category for the contest to select the best residents’ associations in Kerala. The contest was organised by its regional news section ‘Chuttuvattom’, in association with Asset Homes. More than 1,200 residents’ associations took part in the contest with the theme 'conservation of water after the 2018 floods’.
It bagged the second gold medal for its ‘Navamalayali’ campaign, which connected the Kerala diaspora settled in various parts of the world. The campaign was carried out through print and social media, various sections of Manorama Online, display materials and hoardings.
Manorama Online was selected for the bronze medal in the Online Campaign section also for the Navamalayali campaign. This concept was developed by The Local Network, an advertising agency based in Kochi.
The awards were received by Manorama Online Marketing General Manager Boby Paul from Fabindia Chief Brand and Marketing Officer Karan Kumar in Mumbai.
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
