MAM
Manoj Bajpayee joins the Nand Ghar Movement
Mumbai: Nand Ghar, which aims to transform 14 lakh angawadis across India, unveiled a national movement – Agar Bachpan Se Poocha Khaana Khaya, Toh Desh Ka Kal Banaya (अगर बचपन से पूछा खाना खाया तो देश का कल बनाया) with actor Manoj Bajpayee. This movement by Nand Ghar is aimed at nourishing India’s future generation by ensuring holistic healthcare, quality nutrition and ensuring best-in-class preschool education for children.
Welcoming Manoj Bajpayee in joining this movement, Vedanta chairman Anil Agarwal said, “Project Nand Ghar is a national movement that supports the overall well-being of children and women with a focus on health and nutrition. We are delighted that Manoj Bajpayee ji has extended his support to this growing movement. His personal life story deeply resonates with Nand Ghar’s cause to nourish and transform the lives of our future generations.”
In the heartwarming campaign launch on 1 May, Manoj Bajpayee was seen narrating his personal journey as a young theatre actor and outlined the invaluable support of his friends in ensuring regular nutritious meals for him while pursuing the acting dream. Bajpayee poignantly describes an artist’s struggle, acknowledging that the strength to pursue one’s dreams comes from a full stomach and wholesome food. Bajpayee further urged people to extend their support by visiting www.nandghar.org and to donate, volunteer or partner with Nand Ghar.
Enthused about his association with Nand Ghar, Manoj Bajpayee said, “As someone who has lived with hunger pangs, I understand the deep impact it can have on physical, mental and emotional well-being. That’s why initiatives like Project Nand Ghar are so crucial. It not only ensures that children receive proper nutrition but also brings hope, opportunity, and a chance for a brighter future. Let’s all join hands with the Nand Ghar movement to ensure that we nourish the potential of children, and together, prepare for a brighter India.”
Sharing his thoughts on the movement conceptualised by McCann, McCann Worldgroup India CEO & CCO and chairman, Asia Pacific Prasoon Joshi said “If we want to give our children a genuine chance at realizing their true potential, then well-rounded nutrition is essential. What better way to highlight this than to bring forth some of India’s most famous sons and daughters who have faced this hurdle in their journey.”
Nand Ghar is the flagship project of Anil Agarwal Foundation (AAF) and has been working towards ensuring that no child goes to bed hungry – a dream of Chairman Anil Agarwal. In a milestone moment for Nand Ghar, we have been successful in reducing malnutrition levels while increasing pre-schoolers’ attendance at Nand Ghars across 14 states in India. Last year, AAF also launched multi-millet nutri bars which are currently being distributed daily to 50,000 children between three-six years across 1364 Anganwadis in Varanasi. These bars, rich in protein, fibre, and antioxidants have not only improved the daily nutrient intake of children, but also, reduced absenteeism.
With credible voices joining the #KhanaKhayaKya movement, Nand Ghar is inviting citizens and like-minded organisations to partake in this journey of transformation. It is paving the way to realise the dream of a better tomorrow for our nation.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
