Ad Campaigns
Mankind Pharma unveils HealthOK Tablets campaign with Ranveer Singh
Mumbai: Mankind Pharma has announced its collaboration with superstar Ranveer Singh for their latest groundbreaking campaign, “24 Hour Active Energy with HealthOK.” Centered on Mankind’s renowned HealthOK tablets, this campaign seeks to strengthen the brand’s commitment to empowering individuals, specifically targeting men aged 30-50, by providing them with the essential vigor and endurance required to embrace an active lifestyle. HealthOK is a growing brand in the oral solid multivitamin segment, which is estimated to be worth 1500 crores in India.
In line with its commitment to driving conversations about men’s health, well-being, and the pursuit of a healthy and active lifestyle, Mankind has again joined forces with actor Ranveer Singh. Together, Mankind and Ranveer Singh strive to make a lasting impact on the realm of men’s health and well-being by recognizing the daily signs of fatigue & tiredness, which might be a signal of unfulfilled nutritional requirements.
Singh expressed his excitement at the collaboration stating, “I am thrilled to again partner with Mankind Pharma and endorse their remarkable brand, HealthOK. As an actor, maintaining energy levels throughout the day is of utmost importance to me, and HealthOK has truly transformed the game. It goes beyond just being active; it is about experiencing a sense of well-being and vitality each day. Let’s embrace the extraordinary potential of HealthOK and unlock a life filled with boundless energy!”
According to extensive consumer research, men within the age group of 30-45 often experience feelings of tiredness and weakness, preventing them from maintaining an active lifestyle throughout the day. HealthOK recognizes these challenges and endeavors to provide a comprehensive solution to address nutritional deficiencies and enhance overall health. By incorporating HealthOK into their daily routine, individuals can experience improved energy levels, health & pursue an active lifestyle.
HealthOK multivitamin tablets are 100% vegetarian and contain double action of Taurine and Ginseng. This powerful combination gives 24-hour active energy, enabling individuals to stay energized. Additionally, HealthOK tablet contains 12 essential vitamins and seven minerals, to support overall health.
Mankind Consumer AVP of sales & marketing Joy Chatterjee further emphasised the sentiment of taking care of one’s health by stating, “At Mankind Pharma, we prioritize the well-being of individuals by providing high-quality healthcare solutions. At times, men do want to stay active and energetic all day but with ageing, daily tiredness becomes a common problem, which most men face. It could be due to nutritional deficiencies, bad food habits or sedentary lifestyle. HealthOK multivitamin tablets can fulfill those nutritional deficiencies and provide an added benefit of staying energetic due to Taurine & Ginseng. We believe Ranveer is an ideal ambassador for our brand HealthOK due to his unmatchable energy levels. HealthOK exemplifies our dedication to excellence and customer satisfaction, solidifying our position as a leader in the multivitamin category.”
To enjoy the benefits of HealthOK, individuals are encouraged to take one tablet every day along with their breakfast. HealthOK tablets are available across leading chemists, modern trade outlets, and popular e-commerce platforms such as Amazon, Flipkart, and 1mg. This widespread availability ensures easy access for individuals seeking to improve their energy levels and overall health.
Mankind Pharma remains committed to being socially responsible and recognises the need to engage in conversations around men’s health, the best practices to lead a healthy life and being active.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
