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Mankind Pharma releases anthem 2.0 to celebrate Covid heroes
MUMBAI: These unprecedented times have taken a toll on people all over the country. And yet the spark of optimism remains ignited and the ray of hope has still not faded. In a celebration of this spirit, Pharmaceutical company, Mankind Pharma has launched ‘anthem 2.0’ along with singer & music director Sonu Nigam, that captures and highlights the resilience of our healthcare staff, frontline workers and police officers, who worked ceaselessly day and night in India’s fight against COVID-19. The song – a salute to the Covid heroes and doctors playing with their life to save others’ lives – has been both composed and rendered by Nigam.
The anthem is an initiative to bring the true essence of the nation, ingrains a sensation of nationalism and reinforces the need of standing together as one nation. The message it aims to send out is that, together we all can come out of the pandemic healthy, hearty, and strong, if we stay united and help each other out in these testing times, the pharma company said.
Speaking on the occasion, Sonu Nigam, said, “Mankind Pharma was keen that I compose the song myself besides singing the anthem. So, it has my soul wrapped all around it. I feel this is one of my most precious creations of all time.”
Mankind Pharma managing director and vice chairman Rajeev Juneja said, “It is a proud moment to launch our anthem 2.0 sung by Sonu Nigam, his voice has uplifted the mood and energy of the anthem. Through this anthem we want the belief of a beautiful India to grow within us. Thank you and salute to all our frontline workers, specially doctors, policemen, army, pharmacists and nurses who have put their life in danger to save others. The anthem helps spread a positive message of staying together at all times and at the same time being optimistic about the future. Together we all can come out of the pandemic healthy, hearty, and strong.”
The pharma company has stepped forward to set aside a total sum of approximately Rs 270 crore to help those impacted by the Covid-19 pandemic. This year when India was hit by the second wave, Mankind Pharma has allocated a total sum of Rs 140 crore, of which the major contribution has been for the families of deceased doctors, police officers, pharmacists, and other healthcare workers who have lost their lives fighting the pandemic.
Ad Campaigns
Amazon Ads maps 2026 as AI and streaming rewrite ad playbooks
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.








