MAM
Manish Sharma becomes chairman and president at Panasonic India
Mumbai: Japanese electronics major Panasonic Corp on Monday announced the promotion of Manish Sharma to chairman and president of Panasonic India. In his new role, Sharma will assume responsibility for leading the Panasonic operational excellence India, and Panasonic India appliances company, lifestyle updates business division.
earlier served as the president & CEO at Panasonic India and South Asia and he was the first Indian and the youngest leader to become an executive officer at the organisation. Joined in 2008, Sharma has been pivotal in spearheading the growth and transformation of Panasonic India from a consumer electronics company to a technology solutions company, said the company in a statement.
Sharma had joined the organisation as a marketing lead for Panasonic’s consumer electronics and home appliances division. In 2010, he was elevated to the position of director of sales and marketing, after which he became the managing director of Panasonic India in April 2012, and in 2016, he was moved to the position of CEO of the business. Prior to Panasonic, Sharma worked with Haier, Samsung, and LG Hotline in the past.
“It is an honour to assume this new role to broaden the brand’s vision,” Sharma said on his new role. “I look forward to strengthening Panasonic’s business in the region with a strong partner and customer ecosystem as well as pursuing new opportunities that will propel the company into the next stage of growth.”
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
