MAM
Manish Bhatnagar joins BEI Confluence as director-digital services
Mumbai: BEI Confluence, an independent advertising agency in India, has announced a strategic addition to its leadership team with the appointment of Manish Bhatnagar, a senior digital marketing professional as director of digital services from 5 August 2024. Manish is a seasoned strategic digital marketing professional with 19 years of experience driving digital marketing & transformation, programmatic marketing, influencer marketing, digital media planning & buying for objective-oriented return on investment (ROI) based marketing plans.
Manish joins BEI Confluence after a five-year stint as head-digital marketing at Digitalthinkhub, a digital-first agency in Gurugram where he excelled in creating client-centered, successful digital marketing campaigns that resulted in providing the client the desired return on investment (ROI) objectives.
Manish joined BEI Confluence with stints in digital marketing agencies and media houses including Digital Thinkhub, Percept Ltd, Times Group, Hindustan Times (HT) and Confederation of Indian Industry (CII). Throughout his career he has excelled in developing client-centric digital marketing campaigns & strategies that consistently achieve and exceed desired Return on Investment (ROI) objectives.
At BEI Confluence he joins in a leadership position heading the Digital Team and from the agency’s side will lead the Digital initiatives on Digital First brands like Biryani by Kilo, Kajaria Kerovit, Insecticides (India) Ltd, JK Group, Modi Group’s flagship brands and many more.
On his appointment, BEI Confluence CMD Tapas Gupta commented, “As the world of advertising in India is rapidly moving towards a Digital-First approach, investing in bright & seasoned digital resources and digital technology have been our key priorities in the last few years. Manish’s appointment is in line with our vision of rapidly transforming BEI Confluence into one of India’s foremost talent & technology-based 360, fully Indian and independent Marketing Communications agencies in the next two years.”
BEI Confluence joint MD Abhishek Gupta stated, “We are delighted to have Manish head our Digital initiatives and lead a large team of digital professionals to provide our clients with Digital-First solutions that will help our brands acquire greater salience, achieve Return on Investment (ROI) driven results and build a robust future for these brands. I strongly believe Manish with his impressive credentials and rich experience in building brands digitally will be able to take BEI Confluence’s Digital initiatives to its next level. We wish him the very best.”
Manish Bhatnagar added, “I am thrilled to join BEI Confluence and contribute to its dynamic team. The opportunity to work for such a forward-thinking organisation aligns perfectly with my passion for creating impactful digital marketing strategies. I am eager to leverage my experience to drive innovative campaigns and achieve outstanding results for our clients.”
MAM
Nester appoints Kunwarjeet Grover as cofounder & CBO
D2C home appliance startup strengthens leadership with 15 plus years consumer veteran.
MUMBAI: Nester just plugged in a powerhouse because when your air fryers need to fry the competition, you bring in the growth guru who’s already heated up the kitchen. Nester, the direct-to-consumer home appliance startup founded in 2025, has appointed Kunwarjeet Grover as cofounder and chief business officer. Grover brings over 15 years of experience scaling consumer brands across Himalaya Herbal Healthcare, Cavinkare, Philips Lighting, Havells India, and most recently Wellbeing Nutrition (where he was vice president of growth until June 2025). He also briefly headed growth at Pluck in 2023 and served as senior vice president at Honasa for over four years, overseeing its online marketplace.
Nester founder and CEO Abhinav Singh said, “Grover has a wealth of knowledge on how to build digital-first brands and his experience of disruptively scaling consumer brands truly aligns with Nester’s goal and vision.”
The Mumbai-based brand sells air fryers, toasters, juicers and other kitchen appliances, competing with players like Nuuk, Atomberg, Geek Technology and Wonderchef. It currently sells via e-commerce marketplaces and its own website, with plans to expand into quick commerce and offline retail. Manufacturing is handled through contract partners, though the company has indicated it intends to set up its own production facility soon.
The appointment follows Nester’s recent Rs 19 crore Pre-Series A funding round led by Fireside Ventures and OTP Ventures.
Grover joins at a pivotal time for the D2C home appliances and consumer electronics category, projected to cross $30 billion by 2030 (growing at 7.2 per cent CAGR from $23.7 billion in 2025), fuelled by quick commerce and rising demand for premium, convenient kitchen solutions.
In a market where every appliance needs to cook up growth, Nester isn’t just adding a cofounder, it’s turning up the heat on ambition, one strategic hire at a time.
