Brands
Manish Bandlish steps down as Mother Dairy chief
MUMBAI: Manish Bandlish has resigned as managing director of Mother Dairy, ending a three-and-a-half-year run steering one of India’s biggest milk brands. His tenure will conclude on 30 November as he pursues opportunities outside the National Dairy Development Board-owned company.
Bandlish joined Mother Dairy in March 2021, piloting the brand through volatile input costs and fierce market competition. The Delhi-based supplier, which posted a turnover of Rs 17,500 crore last fiscal, confirmed the exit and thanked Bandlish for his contribution to the company’s expansion.
Until a successor is named, the deputy managing director will shoulder leadership duties under the board’s oversight.
Mother Dairy moves more than 50 lakh litres of milk a day across India, with over 35 lakh litres flowing into Delhi-NCR alone. The portfolio spans dairy under the Mother Dairy label, edible oils as Dhara and fresh and frozen produce as Safal, alongside a more recent push into bakery.
Founded in 1974 under Operation Flood, the vast dairy overhaul that made India milk-secure, the company now operates nine owned processing plants, four horticulture facilities and 16 associated edible-oil units.
As the milk market heats up and rivals jostle for share, Mother Dairy’s next act demands decisive leadership and no sour notes.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
