Brands
Manipal Cigna lights Up Diwali with health focus
MUMBAI: As homes glitter with lamps and families celebrate prosperity, Manipal Cigna Health Insurance has unveiled its festive campaign, ‘Health Insurance Jiske Paas, Lakshmi Maa Karein Waha Niwaas’, redefining the meaning of true wealth. The film underscores a simple truth, prosperity arrives with abundance, but it endures only when health is protected.
Against the backdrop of Diwali’s lights and rituals, the campaign highlights how health insurance safeguards families from financial distress, turning protection into a form of enduring wealth. Employing generative AI-powered storytelling, the film offers a unique perspective from Goddess Lakshmi herself, blending India’s cultural symbols with contemporary visuals and an unconventional musical score.
Manipal Cigna Health Insurance chief marketing officer Sapna Desai said, “We often pray to Goddess Lakshmi for prosperity but forget that good health is the foundation of wealth. Millions in India still rely on out-of-pocket medical expenses, risking financial strain. By connecting this reality with Diwali, we hope to inspire families to protect their health as an investment in true prosperity.”
To extend the festive reach, Manipal Cigna has partnered with Zepto, delivering flyers carrying the campaign’s message to homes across seven major cities. This is complemented by outdoor billboards and digital activations, making it a fully integrated campaign that marries cultural emotion with modern technology.
Through this initiative, Manipal Cigna continues to champion the idea that health insurance is not just an expense, but a meaningful investment in the well-being and security of every family.
Brands
Flipkart completes reverse flip to India ahead of IPO
Walmart-owned e-commerce giant shifts domicile from Singapore to Bengaluru
MUMBAI: Flipkart has completed its restructuring to move its parent company from Singapore back to India, marking a key milestone as the Walmart-owned marketplace prepares for a potential initial public offering on Indian stock exchanges, ET reported, citing people aware of the matter.
The move, often referred to as a “reverse flip”, relocates the company’s legal home to India and aligns its corporate structure more closely with its largest market. It also clears an important regulatory step for Flipkart as it explores listing plans.
As part of the restructuring, several Singapore-based entities have been merged into Flipkart Internet Private Limited, which will now serve as the main holding company for the entire group.
The consolidation brings a number of major businesses directly under the Indian parent company. These include fashion platform Myntra, logistics arm Ekart, travel booking platform Cleartrip, healthcare marketplace Flipkart Health, and fintech venture Super.money.
Under the new structure, global investors including Walmart, Microsoft, SoftBank, and the Canada Pension Plan Investment Board will hold their stakes directly in the Indian entity rather than through an overseas holding company.
The redomiciliation required approval from the Indian government because Chinese technology company Tencent owns around a 5 to 6 per cent stake in Flipkart. Under Press Note 3, investments from countries sharing a land border with India require prior government clearance.
Flipkart had already secured approval from the National Company Law Tribunal in December. With the latest clearance from the central government, the company has now obtained all the regulatory approvals needed to complete the relocation, ET reported earlier.
Flipkart had originally shifted its holding structure to Singapore in 2011 to tap global capital more easily. However, as India’s capital markets have matured, several start-ups have begun returning their domiciles to the country ahead of public listings. Companies such as Razorpay, Groww, and Meesho have taken similar steps.
The company is now expected to move ahead with its IPO preparations and has begun early discussions with merchant bankers. According to people familiar with the matter, Flipkart could file its draft prospectus later this year, setting the stage for what may become one of the most closely watched listings in India’s e-commerce sector.
Flipkart has been majority-owned by Walmart since 2018, when the US retail giant acquired a 77 per cent stake in the company for $16 billion in one of the largest e-commerce deals globally.
