AD Agencies
MangoData bags Mission Fit India’s digital mandate
India’s first artificial Intelligence based adtech company MangoData bagged digital mandate for Mission Fit India, the country’s first 120-day fitness festival launched in NewDelhi recently.
Mentor of Mission Fit India Bollywood actor Suniel Shetty said, “MangoData has impressed us with their passion for our initiative. We have launched the Mission Fit India Campaign with a commitment to creating awareness in the country about being fit and healthy. People in our country are misled with misconceptions and myths about wellness, which hampers their health in the long run. Therefore, to provide right guidance, we at Mission Fit India have come up with a 120-day fitness challenge, where we will take active steps to simplify fitness for everyone, across all age groups. MangoData has a track record of creating new frontiers in the digital world and we look forward to a great partnership.”
MangoData CEO and co-founder Santosh Kumar, said, “We are confident of a long-lasting and impactful partnership with Mission Fit India. With our strength in Data Management and Analytics, backed by AI and ML, we would be able to create engaging, targeted and result-oriented campaigns resulting in a significant and positive impact on the health of the people in the country. “
Director and co-founder Deepak Negi says, “MangoData is ecstatic to have Mission Fit India and Suniel Shetty with us. We believe that we have found a partner who understands and believes in the power of an all-inclusive branding and strategy backed by strong data analytics, and with whom we could go a long way forward creating more such synergies”
The 120-day fitness festival is divided into four phases and will reach out to 43 cities in the country.
MangoData has been handed the responsibility of managing Mission Fit India’s social media marketing, website and digital campaigns.
AD Agencies
Publicis Brazil’s creative chief Mauro Ramalho lands the jury chair at Abby Awards 2026
Mauro Ramalho brings 25 years of global advertising firepower to the new creative commerce, use of data and B2B category at Goafest
GOA: The Abby Awards 2026, powered by The One Club and The One Show, has appointed Mauro Ramalho, chief creative officer of Publicis Brazil, as jury chair for its newly launched creative commerce, use of data and B2B category. The announcement, made on 18 March, signals the awards’ intent to bring serious international muscle to a category that sits squarely at the intersection of creativity and commercial performance.
Ramalho is not a name that needs much introduction in global advertising circles. Over 25 years spanning three countries, he has worked at some of the industry’s most creatively restless addresses. At AKQA in San Francisco, he worked across McDonald’s, Nike, Fox, Target, Kraft Foods and GAP, and helped lead “The Lost Ring” for McDonald’s, one of the first alternate reality campaigns and among the most awarded projects of its era. He later moved to Organic in Toronto, bridging the Detroit and Toronto offices on Dodge, Jeep and Chrysler, before spending over a decade building CUBOCC into one of Brazil’s most iconic and innovative independent agencies, which subsequently joined the IPG network.
A stint at FCB followed, where Ramalho led integrated work bridging online and offline, before he joined R/GA São Paulo as vice-president and executive creative director, stitching together the São Paulo office with New York, London, Portland and California on global clients including Verizon, Google, Meta, Samsung, American Express and Heineken. He now heads Publicis Brazil as its chief creative officer.
His trophy cabinet includes Clios, Effies, TikTok awards and MMA Smarties, and he has served on juries at the Andys, TikTok and the Lisbon Awards.
The Abby Awards 2026 is scheduled to take place at Goafest 2026 on 20, 21 and 22 May in Goa.
For Indian advertising, landing a jury chair of Ramalho’s calibre for a category built around data-driven creativity and commerce is a statement of ambition. Goafest just raised its own bar.
