MAM
Mango Data bags four CMO Asia awards
MUMBAI: AI-based ad tech firm Mango Data has pocketed four awards at the national award for marketing excellence at this year’s CMO Asia Awards. This feat made them the youngest company to have won four accolades at the CMO ever.
They won the Best SEM campaign of the year for Indigo Airlines. Santosh Kumar, CEO and Co-founder of Mango Data, was awarded the Digital Entrepreneur of the year award while Avinash Kumar, Head of Marketing- Patanjali Ayurveda won the best Digital Media Marketer of the year award, for Patanjali digital campaign; Patanjali is a client of Mango Data. Mango Data also won an award for best execution of digital media campaign for Patanjali.
CMO Asia Awards recognises global leaders across industry segments for their exceptional contribution in making a difference to the industry and the profession. It witnesses participation from more than 52 countries including India, China, Thailand, Hong Kong and Nepal.
Kumar said, “Being just a year old in business, it is indeed a pleasure to see the company grow fortuitously. This award is a testament to the skill, ingenuity that we at Mango data possess. These awards honor excellence and this is just the beginning for the team.”
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
