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Mangaldeep partners with Vrindavan Vibes at ISKCON Vrindavan event
Fragrance brand backs youth led kirtan gathering that drew 4000 plus devotees.
MUMBAI: If devotion had a soundtrack, Vrindavan recently turned the volume up. Mangaldeep Incense has partnered with Vrindavan Vibes at ISKCON Vrindavan, an emerging devotional gathering that blends traditional kirtans with a youthful, community driven atmosphere. The first day of the celebrations alone drew more than 4000 devotees, signalling the growing appeal of participatory spiritual events among younger audiences.
More than a festive collaboration, the association reflects a broader cultural shift in how spirituality is being experienced today. Vrindavan Vibes Jamming, described as a kirtan utsav, brings together youth, families and devotees for collective singing within a sacred temple setting, turning devotion into a shared, immersive experience.
For Mangaldeep, the partnership positions the brand as a long term enabler of community led devotion. Vrindavan, long regarded as the spiritual home of Lord Krishna, remains a vibrant centre for bhajans, temple gatherings and devotional music that attracts pilgrims and visitors from across the country.
As part of the collaboration, Mangaldeep has introduced a fragrance led experience within the venue. This includes ambient fragrance pillars designed to enhance the devotional ambience, a curated Khusbhoo Path experience, a selfie booth for visitors to capture shared memories, and specially designed souvenirs for devotees attending the event.
Mangaldeep divisional CEO of the matches and agarbatti division Rohit Dogra said the initiative reflects the changing ways in which faith is being expressed.
“At Mangaldeep, devotion has always been at the heart of everything we do. Today we are witnessing a beautiful shift in how spirituality is expressed, particularly among young India where bhajans and kirtans are becoming vibrant collective experiences of faith and belonging. Our partnership with ISKCON Vrindavan for Vrindavan Vibes reflects this evolution,” he said.
Bhajan and kirtan gatherings are increasingly emerging as spaces for emotional connection and cultural identity, especially for younger audiences looking for a sense of grounding in an otherwise fast paced world. Participants at the event described the gathering as a moment of calm and shared joy, as chants and music brought thousands together in a collective expression of faith.
By aligning with Vrindavan Vibes, Mangaldeep is positioning itself not just as an incense brand, but as a facilitator of shared spiritual experiences, extending its presence from homes and temples to large scale community led devotional platforms.
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Mankind Pharma highlights rising kidney disease risk on World Kidney Day
Nearly 138 million Indians live with CKD as experts urge early screening.
MUMBAI: Your kidneys rarely make noise when something is wrong. That silence, doctors say, is precisely the problem. Marking World Kidney Day, Mankind Pharma has joined healthcare experts to raise awareness about the growing burden of Chronic Kidney Disease (CKD), a condition that often progresses unnoticed until it reaches advanced stages. Globally, CKD affects nearly 10 percent of the population. In India, the scale is even more alarming. Health studies estimate that about 138 million people in the country are living with some form of chronic kidney disease, placing India among the nations with the highest disease burden worldwide.
The difficulty lies in detection. Kidneys quietly perform essential tasks such as filtering waste, balancing body fluids, regulating blood pressure and supporting several metabolic functions. Yet experts warn that an individual can lose up to 90 percent of kidney function without obvious symptoms, making routine screening crucial.
As part of its awareness initiative, Mankind Pharma is encouraging people to monitor key health indicators including blood pressure, blood sugar and kidney function through basic diagnostic tests. The campaign also features educational outreach and discussions with medical experts to highlight the importance of early detection.
The healthcare challenge extends beyond diagnosis to treatment. India requires nearly 200,000 kidney transplants every year, but only around 13,500 procedures are performed annually, meeting less than 6 percent of the total demand. The shortage of organ donors remains a major hurdle, with the country’s organ donation rate still below one donor per million population, far lower than many developed nations.
Doctors also point to lifestyle and health trends driving the surge in kidney disease. Rising rates of diabetes and hypertension remain among the leading causes, alongside factors such as high salt consumption, unhealthy diets and sedentary lifestyles.
Max Super Speciality Hospital chairman of Urology, Renal transplant and robotics Anant Kumar stressed that routine health checks can significantly reduce long term risks.
“Chronic kidney disease often progresses silently and remains undetected until it reaches advanced stages. Individuals with diabetes, high blood pressure, obesity or a family history of kidney disease should undergo regular screening through tests such as blood creatinine, urine analysis and blood pressure monitoring. Early diagnosis plays a crucial role in slowing disease progression and improving outcomes,” he said.
Mankind Pharma chief operating officer Arjun Juneja added that awareness and prevention remain key to tackling the growing health challenge.
“World Kidney Day is an important reminder that prevention and early detection are critical in addressing kidney disease. By promoting regular screenings, healthier lifestyle choices and greater awareness, we hope to encourage individuals to take proactive steps to protect their long term health,” he said.
Medical experts recommend several simple steps to protect kidney health. These include staying physically active, maintaining healthy blood sugar levels, monitoring blood pressure regularly, following a balanced diet with controlled salt intake, staying hydrated and avoiding unnecessary use of painkillers. Routine kidney function tests are especially important for people considered at higher risk.
As the global and national burden of CKD continues to rise, health professionals say awareness campaigns like World Kidney Day serve as an important opportunity to remind people that kidney health often depends on catching problems before the body shows any warning signs.
