MAM
Manforce Condoms unveils #CondomNahiManforceBolo campaign
Mumbai: Manforce Condoms, India’s No. 1 Condom Brand, from the house of Mankind Pharma, has unveiled its latest digital campaign, #CondomNahiManforceBolo.
The campaign aims to capture the space of online search around the word ‘condom’ by replacing it with ‘Manforce’. The brand has launched a year-long campaign to establish the prominence of Manforce Condoms as the top-of-mind choice for consumers whenever they consider purchasing condoms.
To kick-start the campaign, the brand has collaborated with multi-talented actor and content creator Dolly Singh. The video depicts Dolly Singh in the middle of a shoot where she mentions ‘condom.’ On hearing Dolly say condom, the director shows concern, following which the entire crew team says #CondomNahiManforceBolo as it is India’s No. 1 condom brand.
Since the campaign is year-long, the brand has planned to stick to the quirky tonality and amplify the campaign through multiple influencers, UGC and social media posts. The campaign focus will revolve around different media platforms to drive buzz and engagement around the campaign.
Speaking on the campaign, Mankind Pharma associate vice president, of sales and marketing head Joy Chatterjee, said, “Our idea behind the #CondomNahiManforceBolo campaign is to make sure everyone knows that Manforce Condoms is the No. 1 choice in India. By encouraging everyone to say ‘Manforce’ when they talk about condoms, the brand aspires to underscore the trust and credibility it has created in the industry over the years. For further strengthening the campaign, we have also roped in various influencers and leveraged e-comm, quick comm, and product placement for this campaign in a continuous manner.”
Elaborating on the same, Grapes co-founder and CEO Shradha Agarwal said, “The campaign resonates with our objective to instate the supremacy of Manforce Condoms in the segment. Having come a long way in establishing its position in the market, in tandem with the brand, we work towards the unified goal of familiarising Manforce Condoms as a name synonymous to condoms among the audience.”
Lights, Camera, Manforce! With Manforce reigning as India’s No.1 condom brand, it’s easy to see why it’s always on our minds. Join the laughter and learn the golden rule: Condom Nahi Manforce Bolo!#CondomNahiManforceBolo #No1CondomBrand #DollySingh #Influencer #BehindTheScenes pic.twitter.com/PQLB0hC1So
— Manforce Condoms (@ManforceIndia) May 8, 2024
MAM
Kartik Vishwanathan returns to WPP Media as VP – investments
14-year Mindshare veteran takes special assignment role from February 2026.
MUMBAI: Kartik Vishwanathan has made a sharp return on investment rejoining WPP Media, the very organisation that shaped a big chunk of his professional journey. The seasoned media executive has been appointed vice president for investments (Special Assignment) at WPP Media, effective February 2026. He will contribute to both regional and global priorities in this strategic mandate.
With over 14 years and 7 months at Mindshare, Vishwanathan brings deep expertise across investment strategy, strategic initiatives, and integration. His most recent role was Head of Investment Strategy – Mindshare China (Dec 2019–Oct 2023) in Shanghai, following his stint as Head – Strategic Initiatives and Integration – Mindshare India (Jun 2018–Nov 2019). Earlier, he served as Principal Partner at The Exchange in Mumbai (Jan 2016–Jun 2018).
Before Mindshare, he held short-term roles as Process Manager – Pricing Analytics at eClerx and Project Manager at Fractal Analytics in Mumbai.
Vishwanathan holds an Executive Programme in Business Management from Indian Institute of Management Calcutta (May 2007–Apr 2008) and a Post Graduate Certification in Advertising and Public Relations from MICA (2011–2012).
His return to WPP comes at a time when the media investment landscape is evolving rapidly, with brands demanding sharper, more integrated strategies across platforms. For someone who cut his teeth at the agency group years ago, this homecoming feels less like a new chapter and more like picking up a well-worn, high-return playbook.
